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WirelessDevNet.com Press Release
QUALCOMM Announces BREW BrandXtend Signature Solution to Mobilize Branded Content
SAN DIEGO, June 20 -- QUALCOMM Incorporated
(Nasdaq: QCOM), a leading developer and innovator of advanced wireless
technologies and mobile data solutions, today announced the BREW
BrandXtend(TM) Signature Solution, which opens new channels for branded media,
entertainment, music and game companies to deliver their content to consumers,
while also leveraging the current BREW(R) on-portal platform to drive advanced
data services. BREW BrandXtend is aimed at driving the uptake of mobile
content both on and off deck, collaborating with major brands to bring
exciting, new content to operators and end-users.
As the latest addition to QUALCOMM's BREW Signature Solution portfolio,
BREW BrandXtend not only extends the reach of leading media and entertainment
brands by aiding in the mobilization and distribution of content, but it also
supports the growth of QUALCOMM's operator-managed mobile data offerings.
A key aspect of the BREW BrandXtend Signature Solution is that it provides
end users with a reliable and easy-to-use platform for the discovery and
delivery of compelling mobile content. This includes an end-to-end content
delivery and management system via QUALCOMM's deliveryOne(TM) offering;
critical billing, reporting and settlement services; feature-rich marketing
and campaign management tools; and the improvement of the end user experience
via QUALCOMM's uiOne(TM) offering. QUALCOMM realizes the potential that an
enhanced delivery and distribution platform holds for the industry and is
further leveraging its acquisition of elata, made in August 2005, with the
introduction of BREW BrandXtend.
QUALCOMM will continue to enhance its valuable relationships with leading
operators by supporting the success of on-deck content even as the relevance
of branded off-portal content grows. A key differentiator for BREW BrandXtend
is that it provides operators with a platform that enables them to monetize
off-portal branded content in a reliable and scaleable way.
"Multiple customer channels for the discovery and delivery of content have
become essential, as the wireless industry continues to expand to include both
on-deck and off-deck content," said Nick Lane, principal analyst, Informa
Telecoms and Media. "In the UK, more than 70 percent of content revenues come
from off-deck sources. While not as high in other key markets, the percentage
of off-deck revenues is growing rapidly. Not only are operators now embracing
the emergence of the off-deck market, but so are brands. Major brands are
developing a dual on- and off-deck strategy designed to maximize revenues.
This shift will enable brands to be more active in the creation and promotion
of their rich mobile content."
"There is an industry need for a solution that assists both operators and
noted brands in delivering advanced mobile content in a secure and reliable
manner," said Mitch Oliver, vice president of solutions and marketing,
QUALCOMM Internet Services. "QUALCOMM's BREW BrandXtend provides the wireless
content industry with a new solution designed to drive the discovery and
delivery of advanced data services. By working with leading brands and
continuing to work with global wireless operators, QUALCOMM believes the BREW
BrandXtend Signature Solution will be able to assist the entire wireless value
chain in extending the reach and breadth of compelling mobile content to
target audiences through new discovery avenues."
"When wireless subscribers have more ways to discover and access the
mobile content that matters most to them, then the entire wireless data value
chain benefits," said Brian Dunphy, senior director and head of brand and
affinity relations for QUALCOMM Internet Services. "This is our goal with
BREW BrandXtend, which will be led by QUALCOMM Internet Services' brand and
affinity relations group. The group's ultimate goal is to assist leading
brands in extending their reach with the distribution and promotion of their
compelling mobile content by working with all members of the wireless value
chain."
BREW solutions change the way people relate to wireless data services. By
enabling discovery and delivery of high-value content, BREW creates
opportunities for the wireless industry to enhance consumers' mobile data
experience. QUALCOMM's comprehensive and targeted BREW Signature Solutions
offer reduced time to market and lower capital investment for companies
providing mobile products and services. Customers also can benefit from
several modular BREW offerings, including uiOne, deliveryOne and QPoint(TM),
which provide the foundation for customer-differentiated wireless data
capabilities.
QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and
delivering innovative digital wireless communications products and services
based on CDMA and other advanced technologies. Headquartered in San Diego,
Calif., QUALCOMM is included in the S&P 500 Index and is a 2007 FORTUNE 500(R)
company traded on The Nasdaq Stock Market(R) under the ticker symbol QCOM.
QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated.
uiOne, deliveryOne and QPoint are trademarks of QUALCOMM Incorporated. All
other trademarks are the property of their respective owners.
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