|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
3 Announces Intent to Launch Devices Based on QUALCOMM's BREW Solution
SAN DIEGO and LONDON, June 21 -- QUALCOMM
Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced
wireless technologies and mobile data solutions, and 3, a mobile media company
that delivers a convergence of communications, entertainment and information
to customers on the move, today announced 3's intention to launch handsets
based on QUALCOMM's BREW(R) solution. Always seeking to push the boundaries
of mobile content and improve the quality and performance of the data services
it offers its subscribers, 3 plans to leverage the BREW solution to offer
highly-integrated, feature-rich applications. 3's success with its X-Series
open mobile Internet proposition will be further enhanced by deploying
services and applications that fully capitalize on the low level API access,
and over-the-air downloading capabilities, that BREW inherently provides.
3, recognized as one of the most innovative mobile operators in the world,
with high data penetration and multimedia-content usage, intends to tap into
the global community of BREW developers that provide thousands of innovative
applications and services to the ecosystem. The worldwide community of
publishers and developers has earned more than $1 billion from the sale of
BREW applications and services since the first commercial deployment of BREW
services in November 2001.
"3 has again proven itself as an innovative operator with its decision to
launch BREW handsets, which will extend an integrated mobile Internet
experience," said Bob Briggs, senior vice president and general manager, BREW
for QUALCOMM Internet Services. "The rapid growth of BREW applications and
services is further proof of the value that leading operators, such as 3, are
finding in our offerings and solutions."
"3 has always been dedicated to offering customers the best possible
mobile Internet experience, and we believe this launch will allow us to extend
this philosophy even further," said Frank Meehan, director and general
manager, global 3G handset and application group, Hutchison Whampoa Limited.
"Using BREW, we can embed applications on the handset to deliver a single
integrated user experience, which in turn will encourage take-up of our
services."
A division of Hutchison Whampoa, the 3 Group, together with Hutchison
Telecommunications International Limited, is the leading global player in the
3G arena, holding licenses in 11 markets with total population coverage of
approximately 175 million. In just three years, the 3 Group has built an
entirely new mobile broadband network, achieving probably the fastest rollout
of a radio network in the entire telecom industry. Marketed globally under
the 3 brand, the group was the first operator in the world to provide
dual-mode 3G services.
To date, 3 has launched commercial 3G services in Italy, the United
Kingdom, Australia, Austria, Sweden, Denmark, Hong Kong, Israel and Ireland.
Hutchison announced more than 13.5 million customers in August 2006. For more
information about 3, please visit: www.three.com
BREW solutions change the way people relate to wireless data services. By
enabling the discovery and delivery of high-value content, BREW creates
opportunities for the wireless industry to enhance consumers' mobile data
experience. QUALCOMM's comprehensive and targeted BREW Signature Solutions
offer reduced time to market and lower capital investment for companies
providing mobile products and services.
QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and
delivering innovative digital wireless communications products and services
based on CDMA and other advanced technologies. Headquartered in San Diego,
Calif., QUALCOMM is included in the S&P 500 Index and is a 2007 FORTUNE 500(R)
company traded on The Nasdaq Stock Market(R) under the ticker symbol QCOM.
QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. All
other trademarks are the property of their respective owners.
|
|
|
