|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
Mobile Interactive Group Delivers Interactivity to AOL LIVE! Summer Cooler at Indig02
Mobile Interactive Group (MIG), the UK’s leading mobile interactive services provider has been selected by AOL to build and manage mobile interactivity surrounding this year’s AOL Music Live! Summer Cooler event, taking place on Thursday 28th June at Indig02.
MIG are building and managing the WAP site which will house various pieces of free content pre-event, including event details, travel information, wallpapers and biographies of the artists performing on the night: Crowded House, The Magic Numbers, The Thrills, Siobhan Donaghy and Tiny Dancers.
Post event, additional content will be available for download from the WAP site, including live photos and various 30 second mobile video clips from the performing artists, which will be edited and encoded for mobile by MIG’s production team. Access to the WAP site will be sent via WAPpush to all competition winners lucky enough to win tickets for the one-off Summer Cooler event at Indig02.
“MIG is well established in supplying interactive event based services to companies wishing to extend their brand into the mobile arena” commented Anthony Nelson, Business Development Director, MIG. “The team at MIG are delighted to be working with AOL and look forward to having the opportunity to support additional music projects over the coming months.”
Dan Patton, Head of Digital Entertainment commented: “This is the first time AOL UK has ventured into the mobile music space. Working with the MIG team we are offering our audience mobile interactivity and content on the move around our Summer Cooler event at Indig02.”
|
|
|
