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WirelessDevNet.com Press Release
Global Wireless Industry's Leading Companies Step 'Into The New' at QUALCOMM's BREW 2007 Conference
SAN DIEGO, June 27 -- QUALCOMM Incorporated
(Nasdaq: QCOM), a leading developer and innovator of advanced wireless
technologies and mobile data solutions, today announced the successful
conclusion of the BREW(R) 2007 Conference, held June 20 - 22 in San Diego.
The annual conference brought together more than 2,500 of the wireless
industry's premiere thought leaders and top companies from around the world to
address key issues and ultimately shape the future of wireless data services.
"Here we are today, witnessing the widespread adoption of 3G networks and
what is even more exciting is that it's not just talk. We can actually see
the potential and consumer promise of these networks being met with the
compelling and innovative services being turned out," said Dr. Paul Jacobs,
CEO of QUALCOMM, addressing attendees during his keynote presentation on the
first day of the conference. "At QUALCOMM, our company mission is to
innovate, execute and partner. These three actions are the principals which
guide our work, and I strongly believe they also mirror what many of you in
the BREW community are doing to drive the evolution of wireless data."
In keeping with its theme of "Into the New," BREW 2007 featured more than
100 panels and technical sessions directly addressing the new technologies,
challenges and opportunities at the forefront of today's wireless data market.
New ways to connect wireless consumers with the content they love and new ways
to drive revenue opportunities for the entire value chain were at the heart of
QUALCOMM's announcement of BREW BrandXtend(TM), its latest Signature Solution.
BREW BrandXtend opens new channels for branded media, entertainment, music and
game companies to deliver their content to consumers, while also leveraging
the current BREW on-portal platform to drive advanced data services.
In her keynote address on Friday morning, Peggy Johnson, executive vice
president and president of QUALCOMM Internet Services and MediaFLO
Technologies, emphasized the key role BREW BrandXtend and other innovative
technologies used by BREW partners around the world would play in improving
the user experience and building communities for wireless consumers.
"Many of you have been using BREW to enable a truly user-centered approach
to new data services, and the result has been some amazing examples of what
BREW and this community can do to take mobile data into the new," said Johnson
in her keynote address. "We are committed to giving you the new technologies
needed -- whether it's BREW BrandXtend, uiOne(TM) and others -- to foster
continued innovation. In turn, we are confident that you will produce the
compelling new services which will keep consumers engaged and connected."
Johnson also welcomed to the stage Adam Ritter, vice president of mobile
for Major League Baseball Advanced Media. During BREW 2007, QUALCOMM
announced MLB Advanced Media as its first BREW BrandXtend customer.
"At MLB, we've already seen that wireless is a powerful and proven avenue
for promotion of MLB interactive content, and we're looking forward to
expanding our offerings through BREW BrandXtend," said Ritter. "Our plan with
BREW BrandXtend is to enable fans to browse and purchase content from MLB.com
and have it delivered right to their phone, and this is just the start."
Speaker Highlights
On the heels of QUALCOMM's announcement with Hutchison 3G regarding its
intention to launch handsets based on the BREW solution, Frank Meehan,
director and general manager of the global 3G handset and application group
for Hutchison Whampoa Limited, addressed the general session crowd at BREW
2007. He talked about how personalization has become critical to driving the
uptake of mobile services.
George White, senior vice president of strategy and product development
for Warner Music Group (WMG), spoke about how he expects new wireless
technologies to expand how music lovers access their favorite songs and
artists. During the conference, WMG announced it would develop a series of
over-the-air, downloadable, artist-branded themes for mobile phones, which
feature popular WMG artists and are based on QUALCOMM's uiOne offering.
"The real key, we think, to getting people to buy music for their mobile
phones is to truly step into the new, and take many of the innovative products
that have been introduced over the past five years and combine them in new
ways that leverage the power of mobility and connectivity in a connected music
experience," said White. "We are in the process of further change to be able
to support our recording artists in this unprecedented level of connection
with fans to create an experience developed by the content industry
specifically for the fan, using the power of today's mobile and digital
platforms."
In his keynote address, John Harrobin, senior vice president of marketing
and digital media for Verizon, talked about the importance of keeping the
customer as the focal point of wireless multimedia offerings. In addition,
Harrobin highlighted the growing success of Verizon Wireless' BREW-powered Get
It Now service, noting that in the first quarter of 2007, a full 60 percent of
Verizon Wireless' retail customer base used data services.
"Operators don't have all the answers when it comes to building new
services, and we need the help of our developer, publisher and content
providers to keep the customer happy," said Harrobin. "We need to continue
putting the customer at the center of everything we do, provide applications
across many segments and screens, and link them all together."
Additional Conference Announcements
QUALCOMM and the global BREW community made a number of additional
announcements during BREW 2007. Some notable announcements included:
Introduction of the new BREW Client 4-Series, which delivers a new BREW
Client architecture for wireless devices that meets the evolving market
needs for a deeply integrated application execution environment.
Announcement of licensing agreements with EoNex Technologies and VIA
Telecom to integrate QUALCOMM's BREW Client software onto their
respective lines of CDMA2000(R) application-specific integrated
circuits (ASICs).
Announcement by QUALCOMM and KTF, a leading wireless service operator
in South Korea, that the first commercially available Wireless Internet
Platform for Interoperability (WIPI) on BREW handsets will be made
available in late June to KTF subscribers from LG Electronics.
For more information on the BREW 2007 Conference and the announcements
made during the show, please visit: www.brew2007.com
BREW solutions change the way people relate to wireless data services. By
enabling the discovery and delivery of high-value content, BREW creates
opportunities for the wireless industry to enhance consumers' mobile data
experience. QUALCOMM's comprehensive and targeted BREW Signature Solutions
offer reduced time to market and lower capital investment for companies
providing mobile products and services. Customers also can benefit from
several modular BREW offerings, including uiOne(TM), deliveryOne(TM) and
QPoint(TM), which provide the foundation for customer-differentiated wireless
data capabilities.
QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and
delivering innovative digital wireless communications products and services
based on CDMA and other advanced technologies. Headquartered in San Diego,
Calif., QUALCOMM is included in the S&P 500 Index and is a 2007 FORTUNE 500(R)
company traded on The Nasdaq Stock Market(R) under the ticker symbol QCOM.
QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated.
uiOne, deliveryOne, QPoint and BrandXtend are trademarks of QUALCOMM
Incorporated. CDMA2000 is a registered trademark of the Telecommunications
Industry Association (TIA USA). All other trademarks are the property of
their respective owners.
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