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WirelessDevNet.com Press Release
New W660 Walkman® Phone From Sony Ericsson
London, UK - 14th March 2007. Sony Ericsson today announces the W660 - a
WalkmanŽ phone which places an emphasis on style and feel. With a
tactile finish that just begs to be touched, it's a classic-design 3G
phone available in two distinctive colours, Record Black and Rose Red.
Also introduced is a compact new music accessory, the Snap-on Speakers
MPS-75, which let you play the tracks stored on your WalkmanŽ phone out
loud.
"The W660 has a finish that stands out among its peers," explains Steve
Walker, Head of Product Marketing at Sony Ericsson. "Although the W660
places the emphasis firmly on design, it is also a full member of our
WalkmanŽ phone family, able to store several hundred full-length songs.
That's important because our research indicates users are listening to
more music than ever before - an average of 4.4 hours a day, accordin
to the latest Sony Ericsson Music Monitor." *
Like several of the latest WalkmanŽ phones, the W660 features
TrackID(TM). If you ever need to identify a piece of music that you
don't recognise, simply record a few seconds of the track, either via the
microphone or by tagging a clip straight from the phone's FM Radio, and
TrackID(TM) will send the clip to the Gracenote Mobile MusicID(TM)
database. This quickly identifies the track, the artist and album
and relays the information back to your WalkmanŽ phone.
The W660 WalkmanŽ phone can store up to 470 full-length songs (in eAAC+
format) on the 512MB Memory Stick Micro(TM) (M2(TM)) supplied. As your
collection grows you can expand the memory as you need and, by way of
example, a 1GB Memory Stick Micro(TM) (M2(TM)) will hold up to 1,000
tracks.
As well as high speed music download and web surfing, the W660 can
deliver RSS feeds straight to the phone's desktop to keep you up-to-date
on the latest news and gossip. It also packs a 2.0 megapixel camera and
Picture Blogging capability, allowing you to capture that picture and
upload it instantly to your personal blog site - all at 3G speed.
Sony Ericsson also announces the Snap-On Speakers, MPS-75, today. This is
a small plug-in speaker unit with excellent sound quality that is powered
from the phone - perfect for that party moment. The W660 WalkmanŽ phone
also offers Bluetooth(TM) Audio Streaming, which allows you to send music
wirelessly from the phone to other compatible devices, such as the Music
Bluetooth(TM) Receiver MBR-100 or the Stereo Bluetooth(TM) Headset HBH-
DS970.
The W660 WalkmanŽ phone is a UMTS 2100 and GPRS 900/1800/1900 device and
will be available in selected markets from Q2 2007. The Snap-On Speakers,
MPS-75, will be available globally from Q2 2007.
The W660 at a glance:
www.sonyericsson.com/spg.jsp?cc=global&lc=en&ver=4001&template=pc3_1_1&zone=pc&lm=pc3_1&prid=7548
The MPS-75 at a glance:
www.sonyericsson.com/spg.jsp?cc=global&lc=en&ver=4001&template=pc3_1_1&zone=pc&lm=pc3_1&prid=7548
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