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WirelessDevNet.com Press Release
WaveMarket Selects NAVTEQ as the Preferred Digital Map Supplier for Its Location-Enabled Application
CHICAGO,IL -- NAVTEQ (NYSE: NVT), a leading global provider of digital maps for vehicle navigation and location-based solutions, announced that it has been designated by WaveMarket Inc. as the preferred supplier of digital map data for its location-enabled consumer and enterprise applications including the award-winning Sprint Family Locator, Navigation, Mobile Local Search, StreetHive Friend Finder, Sprint Precision Locator and Bell Mobility GoTrax.
WaveMarket, a global leader in location-based services, offers a variety of location-enabled solutions designed to deliver location-aware services to mobile handset consumers and businesses. Sprint Family Locator (Family Finder), the first application that will employ NAVTEQ(R) data, allows parents to check the location of family members from the web or their mobile handsets, and enables parents to set up "safety checks" so they can automatically be notified about a child or loved one's location, offering peace of mind to parents without disturbing their loved ones.
"As a pioneer in the LBS industry, we recognize the importance of the underlying map data as a critical component to our future success," said Dr. Scott Hotes, CTO, WaveMarket. "By designating NAVTEQ as our preferred digital map supplier, we now have access to not only the leading digital map, but also to a greater breadth of resources and expertise that will help us establish a long-term position as one of the most successful location-oriented companies in the wireless space."
NAVTEQ's digital map data provides an ideal foundation for supporting innovative wireless LBS applications that require accurate, rich and relevant content. The NAVTEQ database contains millions of the most-valued Points of Interest (POIs) including local banks, ATMs, gas stations and other important destinations to enhance the mapping and navigation experience for end-users. NAVTEQ's digital map, known for its accuracy and extensive coverage, enables more effective location tracking for consumer and enterprise applications.
"NAVTEQ is excited to become the preferred digital map data provider to WaveMarket, a true innovator in wireless location-enabled services," said Winston Guillory, Senior Vice President, Consumer & Enterprise, NAVTEQ. "WaveMarket's relationships with top tier handset manufacturers and wireless carriers further strengthen NAVTEQ's leadership position in powering wireless LBS applications."
WaveMarket's line of location-based solutions is available in the U.S., Canada and Latin America through Sprint-Nextel, Bell Mobility Canada and Vivo Brazil.
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