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WirelessDevNet.com Press Release

Bebo Goes Mobile With NewBay


Dublin, Ireland – 28 March 2007 – NewBay Software, the leading provider of mobile multimedia and social networking solutions, today announced that its UGC Gateway now supports interaction with Bebo, one of the world’s largest social networks. Beboers will now be able to upload images and text, browse profiles and receive text alerts to their mobile phone. Orange UK today announced that it is the first mobile operator to partner with Bebo. Orange UK customers will be able to stay in touch with their friends on Bebo, meet new people and express themselves anytime, anywhere from any Orange phone.

NewBay’s addition of Bebo to its UGC Gateway demonstrates its leadership in delivering the most advanced family of solutions based on mobile user generated content to mobile operators worldwide. NewBay’s UGC Gateway gives mobile operators the flexibility to configure media uploads through one click posting, shortcode or through a custom link on the handset. Bebo is a global social networking website which aims to bring together likeminded individuals who are creative, expressive and socially aware. It has a membership of more than 31 million world-wide.

“Bebo users live their lives online and want to be able to take that experience with them wherever they go. The addition of Bebo to NewBay’s UGC Gateway makes access to Bebo simple and seamless for our users world-wide,” commented Joanna Shields, President of International at Bebo.

“Our support of Bebo in our UGC Gateway demonstrates our commitment to provide mobile operators with complete solutions to enable mobile multimedia lifestyles and monetize user generated content. Bebo is one of the top online social networking services and one of the services operators wish to offer their mobile subscribers. NewBay’s UGC Gateway expands the range of blogs, albums and online sites mobile subscribers can interact with, making mobile social networking mainstream today. We are very excited to be able to include Bebo in our list of options,” said Dr Nagappan Arunachalam, Chief Marketing Officer at NewBay Software.

The UGC Gateway enables Mobile Operators to connect to multiple third party sites such as Bebo, including posting media, viewing WAP pages and sending text alerts to users’ devices. UGC Gateway manages the integration with third party sites and routes the multimedia content to the requested blog/album service(s).

NewBay’s live mobile operator services are currently processing in excess of 1 million picture messages a day and creating over 10MB per user per month in high resolution photo uploading. UGC Gateway is available now to mobile operators worldwide as a software license product or an ASP making it simple to deploy.

About NewBay Software
NewBay Software develops products and services to build dynamic mobile communities and social networks based on user generated content. Solutions include FoneBlog, mobile blogging and multimedia album solution; PIXOTA, mobile imaging handset client; UStarTV, to monetize user generated mobile video and FonePIM, carrier grade mobile synchronization.

NewBay sells to mobile operators worldwide enabling them to increase messaging, data and content revenue, strengthen customer loyalty and build viral, fun mobile communities. Customers include T-Mobile USA, O2, Alltel Wireless, Orange, Vodafone, Bell Mobility, Swisscom, Maxis and SETAR NV. NewBay Software is based in Dublin, Ireland, London, UK and Bellevue, USA. NewBay was founded in 2002 and is privately held. Investors include Benchmark Capital.

About Bebo
Bebo is a global social networking website which aims to bring together like minded individuals who are creative, expressive and socially aware. Bebo has a membership of more than 31 million world-wide, with five people register for the site every second*. Bebo ranks as the UK’s third most engaging website after Google and MSN*.

Bebo won the People's Choice award in the Social Networking category at the 2006 Webby awards and was named as the number one search term in the Year-End Google Zeitgeist 2006.



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