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WirelessDevNet.com Press Release
Motricity and Turner Broadcasting Sign Contract Renewal
DURHAM, N.C.--Motricity, a leading provider of mobile content services and solutions, today announced a contract renewal with Turner Broadcasting, a leading provider of programming to the cable industry. The deal between the companies continues Turner’s aggressive plans to provide interactive television and brand extension services through the mobile channel.
“Through our partnership with Motricity, we have the ability to interact in real time with our viewers and to connect with them directly to offer a more engaging programming experience,” said Tamara Franklin, vice president of business development for TBS, Inc. “Specifically for CNN, we have the ability to showcase the opinions of our viewers, receive questions from our audience, share poll results with guests and allow them the opportunity to respond in near real-time directly to our audience.”
“Turner’s broad range of mobile offerings is a prime example of a leading television network taking advantage of the many options that mobile brings,” said Steve Leonard, General Manager of Motricity Off-Deck. “Whether it’s live polling on CNN or shopping for wallpapers on TCM, they are leveraging mobile to enhance the viewing experience for their audience. With nearly a decade’s worth of experience in making mobile marketing work for clients like Turner Broadcasting and powered by a carrier-grade platform, we make mobile services simple and reliable for all of our clients.”
About Motricity
Motricity is a leading provider of mobile content services and solutions that enable consumers to receive the right content at the right time, every time. The company's offerings span the content delivery chain, enabling compelling end user experiences and delivering profitable and reliable mobile content offerings for mobile network operators, media and entertainment companies, mobile specialists and more. Motricity's customers include seven of the top 12 mobile network operators in North America and 20 of the top television networks with marquee partners such as MTV, BET, Turner, AT&T, Alltel, Bell Mobility and others. Products and services range from mobile portals and storefronts to messaging aggregation with access to more than 200 million mobile subscribers. Motricity is headquartered in Durham, N.C., and has offices in Los Angeles and Munich. For more information, visit www.motricity.com.
About Turner Broadcasting System, Inc.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
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