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WirelessDevNet.com Press Release
Mobile Interactive Group power mobile ticketing for Rugby World Cup Final viewing at The O2
London 06.10.07: Mobile Interactive Group (MIG), recorded in excess of 20,000 SMS requests on its MIDAS™ platform, for 5000 avid rugby fans to receive mobile barcode tickets to watch the Rugby World Cup Final on the big screen at The O2 – Europe’s first fully interactive brand experience, on 20th October. The event was the largest of its kind outside Paris and at a significant, scale, for a mobile only ticketed event.
The entry mechanic, that opened on 17th Oct for 5000 fans to gain entry on the night, requested guests to text the keyword “Rugby” to 60505 to receive their 2D mobile barcode immediately - All mobile tickets were allocated within 24 hours!
Due to the popular demand, on the 18th October, a further 4000 tickets were made available for fans to watch the game on screens outside The O2; with fulfilment via the collection of wrist bands in the O2 store on Oxford Street in Central London or at The O2. Again, all tickets were allocated within 24 hours.
Mobile ticketing offers multiple benefits to the consumer, the operator, as well as promoting a green environment. These benefits include:
Speed of entry – Barcodes scanned directly from handset, therefore no long queues at venue
Delivered instantly – No risk of being lost in the post
Paperless – Therefore environmentally friendly!
Cost – No need for postage and packaging
Consumer - Seamless customer experience
A great way to manage entry free events!
On the night, six lanes of entry at the venue ensured all 5000 mobile ticketing guests were inside the venue within two hours.
“MIG are continuously working with O2’s events and brand experience teams to discover and deliver experiential mobile services at The O2”, stated Anthony Nelson, Business Development Director, MIG, “and working with select partners, such as Swiftpass for ticketing elements, to enable seamless and environmentally friendly mobile ticketing solutions.”
Amanda Jennings, Head of Sponsorship at O2 commented: “Hundreds of visitors access the Blueroom Bar at The O2 on a daily basis via mobile barcode entry, so we knew offering the same entry mechanic for viewing the Rugby World Cup Final would be a success. We have a tremendous relationship with MIG and know their mobile services offer visitors to The O2 a rewarding and seamless interactive experience.”
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