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WirelessDevNet.com Press Release
Nellymoser’s New Mobile Music Companion Maxs Music for Network Operators
BOSTON – November 7, 2007 - Nellymoser, provider of the most comprehensive platform for delivering rich mobile media services, today introduced the Music Companion, its newest Mobile Advantage Pack (MAP). The MAP is expressly created for network operators to deliver a highly personalized experience for the music fan while supplying the operators with a strong tool to promote and merchandize individual artists, genres, labels or live shows. Developed and delivered on Nellymoser’s award-winning platform, the MAP can be expanded to include a range of additional features.
“Our new Music Companion elevates the mobile music experience by breaking down vast catalogs to provide relevant, engaging content based on subscriber locations and personal preferences,” said Dick Wingate, president, media development & chief content officer of Nellymoser. “No longer will people have limited music discovery and information on mobile phones. Now they can get in-depth and timely access to their favorite artists, tours or venues, as well as hear related or similar artists, within a single service.”
The Music Companion MAP provides detailed, cross-linked music news and information from Nellymoser’s content partner, Muze, allowing subscribers to navigate through headlines, artist biographies, discographies, concert tour dates, music charts, related or similar artists and professional reviews, as well as listen to music samples.
“Muze’s comprehensive media information databases contain over 50 years worth of high-value information about – as well as links to – all types of entertainment media, providing the foundation for a robust search and discovery tool,” said Paul Brennan, Muze’s senior vice president of media development & partnerships. “By combining our extensive library of digital track samples with rich, descriptive data about both the tracks and the artists, consumers can have a much more rewarding mobile entertainment experience. They can identify and purchase work by their favorite artists, as well as connect to other works that might be of interest to them.”
Through the Music Companion MAP and based on personal and location-based preferences, users can access the information they want quickly and easily. They can also share their own opinions by rating artists, voting on issues and participating in polls. As a result, clients can expand their mobile channel presence and drive incremental revenues.
As network operators create more and more capabilities focused on expanding the mobile phone’s role in consumers’ lives, Nellymoser’s MAPs are providing them with rich, interactive services. Now network operators can create a unique, branded music service with continuously refreshed content to increase customer acquisition and retention and amplify sales in mobile storefronts.
Nellymoser’s award-winning mobile media services platform continues to serve as a strong backbone for leading media companies and network operators. With prominent and well-known customers, the company has extensive experience managing the complexities of the mobile channel and integrating rich mobile services with existing content management systems, network operator infrastructure, billing systems and advertising networks. The company will continue to introduce additional MAPs built on the comprehensive Nellymoser Platform.
About Nellymoser
Nellymoser enables media companies and network operators to establish and grow their mobile media businesses. The company’s award-winning mobile media services platform, combined with world-class mobile strategy and design, gives customers everything they need to deliver high-quality, interactive, rich mobile media experiences to the broadest audience. By managing service delivery for its customers, Nellymoser handles all the mobile channel complexities, from integration with existing infrastructures to compatibility with the rapidly growing number of handsets. Media companies and network operators can now reach more consumers and increase retention rates with mobile services that include on-demand audio and video, interactive and community features, and user generated content. Customers include MTV Networks, Warner Music Group, Sony BMG Music Entertainment, Hachette Filipacchi Media US, Microsoft, Adobe, Leapfrog, Ericsson, Vivendi Universal and Electronic Arts. For more, visit www.nellymoser.com.
Contact for more information:
Suzanne McGee
Fusion PR for Nellymoser
212/651-4223
suzanne.mcgee@fusionpr.com
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