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WirelessDevNet.com Press Release
TomTom's High Definition Traffic Set New Standard in Traffic Information
Amsterdam, 12 November 2007 - TomTom, the world's largest navigation
solutions provider, today announces the availability of its new premium
traffic service TomTom High Definition Traffic (HD Traffic) in the
Netherlands.
The breakthrough, patented TomTom HD Traffic technology uses raw,
anonymous GSM signaling data made available through the partnership
between TomTom and Vodafone. This data is merged with existing
traffic sources to deliver the world's most advanced traffic data.
This unique new way of supplying customers with accurate and precise
traffic information, using anonymous, aggregated mobile phone data, sets
a new industry standard and revolutionises the way drivers plan their
daily journeys. Users receive up to five times more traffic updates so
they are better informed about the traffic situation on their route and
receive more accurate travel and arrival times. In addition, HD Traffic
covers at least ten times more roads in the Netherlands, so drivers know
in advance that the alternative route they take is actually a smarter
option, thus avoiding any unnecessary delays.
TomTom has entered into a partnership with mobile network operator
Vodafone in The Netherlands and in the United Kingdom for the supply of
the anonymous GSM signaling data. Vodafone's international footprint,
strong brand, innovative power and the best mobile network in the
industry makes it a true and reliable partner for TomTom and its
users.
TomTom's High Definition Traffic service will be available for the first
time with the new TomTom ONE XL HD Traffic in stores in The Netherlands
in the course of November 2007 (see also separate TomTom ONE XL HD
Traffic press release). TomTom expects to launch High Definition Traffic
in the United Kingdom in the first half of 2008.
"TomTom High Definition Traffic information is a big change for our users
when planning their daily journeys. They know more about traffic flows
and how to avoid them than anyone else. This creates a feeling of control
and comfort. This world premiere provides TomTom users with a
breakthrough solution to a structural, every-day problem and marks a
significant change in mobility management and route guidance," says
Harold Goddijn, chief executive officer at TomTom. "With High Definition
Traffic, drivers can plan their day in a smarter way, based on accurate
and precise traffic information. We are looking forward to expanding our
High Definition Traffic offering to other European countries in 2008."
Guy Laurence, CEO Vodafone Netherlands: "As the leading mobile
telecommunications provider we are constantly looking at new ways of
deploying mobile technology in areas with great impact on society.
Through this partnership we are truly helping people to make the most of
their valuable time. I am proud that combining our innovative power with
TomTom has resulted in a product which I'm sure will put a smile on
customers' faces."
About TomTom
TomTom NV is the world's largest navigation solution provider. TomTom's
products are developed with an emphasis on innovation, quality, ease of
use, safety and value. TomTom's products include all-in-one navigation
devices which enable customers to navigate right out of the box; these
are the award-winning TomTom GO family, the TomTom ONE XL and TomTom ONE
ranges and the TomTom RIDER. Additionally, independent research proves
that TomTom products have a significant positive effect on driving and
road safety. TomTom offers a portfolio of content and services for
TomTom's navigation products, which are easily available through TomTom
HOME. TomTom also provides navigation software products that integrate
with third party devices; the TomTom NAVIGATOR software for PDAs and
smartphones. TomTom WORK combines industry leading communication and
smart navigation technology with leading edge tracking and tracing
expertise. TomTom's products are sold through a network of leading
retailers in 31 countries and online. TomTom was founded in 1991 in
Amsterdam and has offices in Europe, North America and Asia Pacific.
TomTom is listed at Euronext, Amsterdam Stock Exchange in The
Netherlands. For more information, go to http://www.tomtom.com
About Vodafone
Vodafone Libertel B.V. is one of the largest mobile telecommunications
companies in the Netherlands and part of the Vodafone Group, the world's
leading international mobile communications group with over 232 million
proportionate customers as at 30 June 2007. Vodafone currently has equity
interests in 25 countries across five continents and a further 40 partner
networks worldwide.
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