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WirelessDevNet.com Press Release
Endemol, in Association With Mobstar, Create O2 Mobile Drama
Mobstar Media, the Brighton based mobile content studio is working with Endemol UK to create a made-for-mobile blockbuster thriller for O2.
Cell, will premier on O2’s mobile network before distribution online and with other mobile operators in the UK and around the world.
Pasa Mustafa, Digital Content Producer at Endemol UK commented:
“What makes Cell a first is that we’re applying production values normally associated with TV or film to a made-for-mobile series. We’re also delighted to be continuing our partnership with O2”.
Cell tells two parallel stories about the same man.
It is the story of a man who finds himself locked in a lawless prison, with no notion of how he got there, who is holding him or why, and with no hope of escape. All he has is a cell phone and the voice of a mysterious caller.
It is the story of the same man, living a life of wealth and power in the Columbian capital of Bogota. It’s the story of the woman he loves, the friend who betrays him, and a choice he makes that will change his life forever.
The 20 x 2 minute series is now in production at Mobstar and is due to premier on O2 in December 2007. Endemol UK will also be working closely with O2 to find other distribution partners for Cell both in the UK and worldwide.
Jamie Goldblatt, Managing Director of Mobstar Media, said:
“We’re delighted to be working with Endemol on Cell. With excellent production values and manic attention to detail it will be a perfect showcase for the talents of the writers, animators and film makers at Mobstar.”
About Endemol UK
Endemol UK is one of Britain’s largest independent producers of TV and digital media content and is responsible annually for more than 5,000 hours of programming.
Credits include Get Close To…The Sugababes (O2); Signs Of Life (BBC Vision); Big Brother (Channel 4; E4); Deal Or No Deal (Channel 4); Would I Lie To You? (BBC ONE); Golden Balls (ITV1) and Comic Relief Does Fame Academy (BBC ONE; BBC THREE; CBBC).
Endemol UK has offices in London, Bristol and Glasgow and employs up to 1000 people at any one time. The company also has a 25% stake in digital entertainment producer and distributor MoMedia International Ltd.
The UK group is part of Endemol Group - a worldwide network of leading production companies spanning 25 countries. Visit www.endemoluk.com
ABOUT MOBSTAR MEDIA
Mobstar Media produces innovative entertainment, marketing and personalized content for mobile, the web and TV.
Mobstar’s success lies in approaching mobile from a fresh, enthusiastic perspective with quality, imagination and creativity at the forefront of the experience.
From the company’s specialty mobi-sodes and webi-sodes, to world beating mobile wallpapers, screen savers and ringtones, Mobstar approaches every project with the same creative zeal.
Via worldwide distribution channels Mobstar’s network now reaches over one billon end users. And, working with major partners in the marketing and advertising industries, Mobstar is now creating new opportunities for brand based entertainment, personalization and character (IP) development.
Based in Brighton, UK, Mobstar produces cutting edge content for many of the world's top mobile aggregators and networks including 3, O2, Vodafone and Orange as well as for publishers, TV and film producers and broadcasters including Universal, Shine, Endemol and EMAP.
Headed up by award winning film producer, Jamie Goldblatt, Mobstar Media employs the talents of twenty award winning animators, writers, filmmakers, musicians and designers to create compelling content that fuses creativity, imagination, originality and comedy to work across all formats and devices.
Through its Marketing Services division Mobstar is reaching out to agencies and brands that want both the creative input and delivery platforms to run mobile marketing campaigns
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