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WirelessDevNet.com Press Release

Mobile Content Networks Announces Formation of MCN Japan KK and Relocation of Corporate Headquarters


Tokyo, Japan, Oct 10, 2007 - Mobile Content Networks (MCN), the world's leading independent Mobile Search Management solutions provider, today announced the establishment of MCN Japan K.K., a wholly-owned subsidiary of MCN Inc.

Concurrent with the formation of MCN Japan K.K. MCN has moved its global operating headquarters to Tokyo to accelerate response to growing demand for MCN's whitelabel Mobile Search Management platform in Japan, Southeast Asia, China, and India. MCN's CEO Marc Bookman and several members of the MCN management team are now based full-time in Japan.

"Success in Japan is a key priority for MCN and we've taken a consistent, strategic approach to establishing our Mobile Search Management solution in the world's most advanced mobile market," said Marc Bookman. "We began studying the market closely in 2004, launched our first services in early 2006, and have steadily expanded our team and our customer relationships. Forming MCN Japan K.K. reflects our commitment to making MCN a long-term contributor to Japan's fast-growing Mobile Search and Mobile Search Advertising industry. Also, by relocating our senior business management to Japan we are taking full advantage of time zones and geographic location to respond in "real-time" to customer and market requirements not only in Asia but in Europe as well."

MCN recently opened its largest data center, in Tokyo, to support traffic growth in Japan and Asia. According to Bookman, "In less than a year MCN has launched two MobileSearch.net-powered services to NTT DoCoMo subscribers in Japan in cooperation with D2 Communications (the award winning "FM Radio Music Search" and "iMenu Premium Music Search") and Thailand's three leading mobile operators (AIS, DTAC, and TrueMove). In the months ahead we expect further acceleration of our business in this region, and in Europe, and are positioning ourselves to meet local market needs.

"MCN is poised to be one of the catalysts for important changes in mobile search and mobile search advertising in Japan and other major markets" said Takeya Takafuji, president. Mobile Marketing Solutions Association and director, MCN Inc. "With its outstanding technology, clear focus on solving the problems of mobile search, and desire to be a trusted partner with mobile network operators, mobile content providers and mobile media companies and portals, MCN brings a fresh approach that can make it a leading contributor to profitable mobile search-based services this region."

Mobile Content Networks, Inc.
Founded in Palo Alto, CA in 2004 after years of research into the unique characteristics of mobile search, MCN is the leading global provider of Federated Real-Time Mobile Search and Search Management services. MCN's mission is to provide mobile users with the content they want, across any network and device and in any language, in 2-3 clicks while providing its distribution partners such as mobile network operators, portals, and their local content partners with control of an important new revenue stream.

With customer deployments covering over 110 million mobile subscribers, MCN provides mobile network operators, portals, and content providers with a comprehensive, patent-pending Search Management Platform solution, MobileSearch.net, that is deployed in a matter of weeks, scales to support multiple vertical content channels, and which returns relevant results from any local or global content source or search engine.

MCN is headquartered in Tokyo, Japan, with technical operations in Mountain View, CA and sales offices in Japan, Finland, the United Kingdom, and Thailand. For more information, please visit www.mcn-inc.com



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