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WirelessDevNet.com Press Release
NAVTEQ Selected as Preferred Map Provider for Helio's LBS Application Initiatives
CHICAGO, Oct. 24 -- NAVTEQ , a leading global provider of digital map data for vehicle navigation and location-based solutions (LBS), today announced that Helio, a popular mobile service, has selected NAVTEQ to be its preferred map supplier for the company's LBS application initiatives. NAVTEQ data for the United States will be the mapping foundation for Helio's location-based service offerings.
Utilizing NAVTEQ maps, Helio offers an array of LBS services. Helio has launched several end-user applications that incorporate NAVTEQ data, including Helio's proprietary GPS-enabled friend-finder application, Buddy Beacon -- a program that allows members to create buddy lists and broadcast their location on a map to other Buddy Beacon users. Helio's line-up of LBS services also includes some of the leading applications for localized search and turn by turn navigation.
"As a leading innovator in the mobile space, Helio continues to bring rich content that serves a desirable segment of wireless consumers," stated Winston Guillory, senior vice president, consumer and enterprise, NAVTEQ. "We are delighted to power the LBS applications of such an inventive wireless carrier."
Helio joined the judges' panel at the 2006 NAVTEQ Global LBS Challenge(TM)-- the premier event in the LBS industry-reflecting the company's movement into the LBS space. NAVTEQ's and Helio's mutual commitments to innovative and cutting-edge LBS services quickly resulted in Helio's selection of NAVTEQ as the preferred map provider for its line-up of LBS applications.
"Helio is focuses on providing our members with the best available location based services and we forged a relationship with NAVTEQ based on our common interest in the advancement and progression of LBS," commented Seung June Oh, senior product manager of LBS Helio. "We are excited to bolster our affiliation with NAVTEQ as we continue to expand our presence in the wireless location-based domain."
About the NAVTEQ Global LBS Challenge
First launched in 2003, the NAVTEQ Global LBS Challenge is focused on driving the development and visibility of innovative navigation solutions for wireless devices. From wireless business applications to sports, travel and security, integrating the accuracy and richness of NAVTEQ digital map data facilitates the timely evolution of the next wave of LBS. The 2008 LBS Challenge features a global prize pool valued at almost $3 million in cash and prizes.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has over 3,000 employees located in 168 offices in 30 countries.
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