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WirelessDevNet.com Press Release
OpenMarket Version 2.0 Delivers Significant Enhancements to Enable Mobile Content
SAN FRANCISCO, -- OpenMarket, a leading provider
of mobile messaging and financial processing services for
direct-to-consumer (D2C) mobile commerce, today announced the launch of
OpenMarket Version 2.0. This new release of OpenMarket's messaging and
financial processing platform is designed to simplify transactions between
mobile content providers and individual consumers. The platform delivers a
highly scalable system architecture that enables significant improvement in
the integrity of the financial data associated with mobile transactions.
The announcement was made at CTIA Wireless I.T. & Entertainment 2007
OpenMarket's innovative platform features new capabilities that will
enable automated authorization for digital content transactions, additional
online resources for mobile commerce management, and expanded support for
Multimedia Message Service (MMS). Enhancements to the platform offer
digital content providers an alternative to the traditional approach of
legacy Short Message Service (SMS) aggregators for processing mobile
transactions. Unlike legacy systems, OpenMarket Version 2.0 is modeled
after large-scale financial processing systems such as those used by credit
card clearing houses and online retailers.
OpenMarket Version 2.0 features unique authorization capabilities that
enable content providers to improve transaction success rates. The
industry's first Pre-Authorization Application Programming Interface (API)
returns a patent-pending AuthScore(TM) that can incorporate important
factors such as the subscriber's purchasing history, spending limit, type
of payment plan, and refund activity. As a result, content providers can
access OpenMarket's predictive algorithm that incorporates transaction
history to assess a subscriber's ability to pay for their digital content.
OpenMarket estimates that this technology can help content providers
improve transaction success rates by up to 10 percent or more.*
"We are very excited about the new authorization capabilities from
OpenMarket and the impact on our bottom line," said Ron Czerny, chief
executive officer of PlayPhone, Inc., a leading provider of premium digital
content in the U.S. "OpenMarket is once again leading the way with its
unique and innovative approach to improving transaction success rates."
As part of OpenMarket Version 2.0, customers will have direct access to
the new Customer Center, an online resource for complete mobile commerce
business management. The updated Customer Center provides real-time,
consolidated reporting with detailed information on messaging and financial
transactions processed through OpenMarket. It also includes a new Message
Center where customers can view the latest OpenMarket news and
announcements. In addition, the new Customer Center features an improved
Short Code Registration tool that enables content provides to submit new
short code programs online.
OpenMarket Version 2.0 offers expanded support for MMS, the industry's
latest messaging technology that enables content providers to deliver
premium content including images, audio, video, and rich text to
subscribers. MMS provides an additional platform for consumers to obtain
and share advanced digital content over their mobile phones. With these
additional support capabilities, OpenMarket is able to expand its MMS
connectivity from two leading U.S. wireless providers to other top network
operators in the coming months.
Another significant benefit to both OpenMarket customers and network
operator partners are the enhanced billing and message blocking
capabilities in OpenMarket Version 2.0 that ensure that the right
transactions are processed while preventing billing to deactivated or
recycled phone numbers.
"With OpenMarket Version 2.0, we are providing content merchants a huge
step forward from legacy SMS aggregation solutions they've had to rely on
in the past. Our customers will have the same robust features as the
original version, as well as a set of unique new capabilities that can
directly improve their business growth and profitability," said Steve
Shivers, general manager of OpenMarket.
About OpenMarket
OpenMarket is the only complete messaging and financial system for
mobile commerce, and the choice for companies looking to reliably sell
premium digital content directly to consumers. OpenMarket provides an
innovative and powerful suite of on-demand services from a trusted industry
expert enabling the largest consumer brands to the smallest enterprises to
rapidly and cost effectively launch their product offers and promotions in
the mobile channel. OpenMarket provides the most direct network operator
connections in the U.S. market today. Visit http://www.openmarket.com for more
information.
OpenMarket and AuthScore are trademarks of OpenMarket, Inc. OpenMarket
is a business of Amdocs Limited. All other trademarks are the property of
their respective owners.
About Amdocs
Amdocs is the market leader in customer experience systems innovation,
enabling world-leading service providers to deliver an integrated,
innovative and the intentional customer experience(TM) - at every point of
service. Amdocs provides solutions that deliver customer experience
excellence, combining the software, service and expertise to help our
customers execute their strategies and achieve service, operational &
financial excellence. A global company with revenue of $2.48 billion in
fiscal 2006, Amdocs has over 16,000 employees and serves customers in more
than 50 countries around the world. For more information, visit Amdocs at
http://www.amdocs.com.
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