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WirelessDevNet.com Press Release
Garmin(R) and MAD MAPS Team Up to Make Your Drive Memorable
OLATHE, Kan., Oct. 29 -- Garmin International Inc., a unit of Garmin Ltd. , today announced a partnership with MAD MAPS that will provide scenic reminders that traveling by car or motorcycle is more than simply reaching a destination.
"The routes developed by MAD MAPS are proof that the best way to get somewhere isn't always the fastest way," said Dan Bartel, Garmin's vice president of worldwide sales. "By adding these detailed road trips to Garmin's extensive database of more than six million points of interest, we're able to make every drive an enjoyable ride to remember."
Whether heading across the country or out on a weekend road trip, drivers can download and use MAD MAPS with their zumo(TM) or nuvi(R) to find the road less traveled and more appreciated. After founder Jenny Lefferts moved to San Francisco in 1987 and started searching the Bay Area for scenic drives, she launched MAD MAPS (http://www.madmaps.com) to share the beauty of our back roads. "Our road scouts and research staff identify funky, quirky, and fascinating places to visit along our routes. Then they compile rich, detailed information on each of them," said Lefferts. "Our partnership with Garmin ensures that now anyone with a car, RV, or motorcycle and a Garmin device can benefit from our team's efforts." In addition to Garmin's preloaded points of interest, MAD MAPS' data features a variety of specific points of interest associated with each route, including roadhouses and other highlighted attractions.
Beginning in December, Garmin will make three MAD MAPS product lines available for download at http://www.garmin.com:
1. U.S. Regional Touring Series, $11.99 per map: Longing for an ideal day
trip or overnighter? There are 24 maps in this series; each map
contains between 25-35 routes.
http://www.madmaps.com/store/product_info.php?products_id=38
2. Get Outta Town Series, $6.99 per map: Hoping to escape the hectic pace
of the big city? There are 25 maps in this series; each map contains
5-7 routes.
http://www.madmaps.com/store/product_info.php?products_id=29
3. Rally Run Series, $6.99 per map: Looking to join the action at the
nation's biggest motorcycle rallies? There are 4 maps in this series,
averaging 5 routes.
http://www.madmaps.com/store/product_info.php?products_id=51
This announcement was made at the 2007 SEMA show in Las Vegas. For more information about this product or other recent Garmin announcements, visit http://www.garmin.com.
About Garmin
Garmin International, Inc. is a member of the Garmin Ltd. group of companies which designs, manufactures, markets, and sells navigation, communication and information devices and applications -- most of which are enabled by GPS technology. Garmin is a leader in consumer and general aviation navigation and its products serve the automotive/mobile, outdoor/fitness, marine, and aviation markets. Garmin Ltd. is incorporated in the Cayman Islands, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin's virtual pressroom at http://www.garmin.com/pressroom or contact the Media Relations department at 913-397-8200. Garmin and nuvi are registered trademarks, and Garmin Lock and Garmin Travel Guide are trademarks of Garmin Ltd. or its subsidiaries.
All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
About MAD MAPS
Since 1999, California-based MAD [Motor Adventure Destinations] MAPS, Inc., has been charting scenic road trip adventures along America's less-traveled byways.
Featuring handpicked routes scouted by locals, MAD MAPS' print products combine the best features of bulky travel guides with the essentials of traditional road maps. Atlas-grade maps provide a variety of customizable trips complete with turn-by-turn directions, road descriptions, and safety tips. A recommended selection of must-see landmarks, quirky roadside attractions, local fare, and an entertaining "It's a MAD World" commentary all offer perfect diversions along the way.
MAD MAPS maintains more rich, up-to-date, content than they can print and is now delivering their trademark scenic tours through cutting-edge digital platforms, providing consumers with new options for an enhanced and memorable travel experience. Their data set includes shapefiles (.SHP) of all routes, packaged with geo-coded Points of Interest (POIs) with key information and detailed narratives. For more information, visit http://www.madmaps.com or contact Maggie Beaumier at 415-221-1232.
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