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WirelessDevNet.com Press Release
Cricinfo.com Taps AdMob as Mobile Ads Provider
(SAN MATEO, CA, LONDON, UK) –– Cricinfo.com, the world’s largest cricket content source, has selected mobile advertising network AdMob to monetize its mobile Internet traffic. AdMob will deliver ads globally for Cricinfo, while allowing advertisers to reach users in local markets using sophisticated targeting. This marks one of the first global and local mobile advertising partnerships.
Key markets for Cricinfo include India, North America, the UK, Australia and other cricket playing nations. “Cricket is a sport that lends itself perfectly to mobile coverage,” said Anil Nair, Head, Wireless Media, Cricinfo. “The length of time over which the game is played means many consumers cannot watch broadcasts of entire matches and want anytime, anywhere access to the latest news and results.”
AdMob will serve ads on Cricinfo pages, connecting its advertiser base of hundreds of brands to the Cricinfo demographic. In August, AdMob served over 350 million ads in India alone across its network of over 2,000 mobile Web publishers. AdMob serves both global and market-specific advertisers, offering industry-leading ad targeting.
Cricinfo launched ads with AdMob just in time for the inaugural Twenty20 World Cup in South Africa, which is expected to draw millions of fans searching for information via their mobile devices from around the world. Mobile Web users visit Cricinfo for up-to-date match scores, schedules, results and more.
“The challenge is reaching our five core geographic markets of India, North America, the UK, Australia and South Africa with a relevant and effective advertising campaign that truly reaches cricket fans,” Nair said. “The AdMob Marketplace has proven to be effective at filling ad inventory with quality advertisers worldwide and we are excited to be working with them.”
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