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WirelessDevNet.com Press Release
PúcaTarget(tm) Opens Mobile Internet to Advertisers
Dublin, 13th September. Púca, a global leader in mobile marketing, today, announced the launch of its innovative mobile internet advertising service, PúcaTarget(tm). It allows advertisers to capitalise on the mobile internet by enabling them to place targeted ads on relevant mobile internet sites. The launch coincides with the recent announcement of Vodafone's mobile internet, which allows users to surf their favourite websites from their mobile phones.
PúcaTarget(tm) is a service that connects advertisers seeking to directly reach their target audiences, with a network of site publishers seeking to extend their reach and revenue potential via the mobile internet. Advertisers place ads on sites which have demographic audiences relevant to their brand and mobile users are enticed to click through to reach the advertisers' mobile sites.
Reebok has just launched a campaign for Reebok Sprintfit football boots, which informs consumers and enables them to download wallpapers of their favourite footballers and enter a competition to win Reebok products. Púca adapted the Sprintfit campaign to run on the Vodafone live! mobile Internet.
Mary Moran, marketing manager, Reebok said, "We're in the business of trying to stand-out from the crowd and PúcaTarget(tm) gives us a unique opportunity to engage our customers, wherever they are. It delivers high levels of reach and positive brand engagement."
Púca is also successfully pioneering mobile internet advertising sites for leading brands such as Halifax, MovieStar.ie and Warner Music for the launch of the new James Blunt album.
Among the unique advantages of PúcaTarget(tm) to advertisers are: access to a network of exclusive partner sites and advertising opportunities with Ireland's mobile operators; Púca's tracking technology which measures ad and site performance; and Púca's unique Device Recognition Technology (DRT), which ensures perfect banner ad fit, regardless of the phone model or screen size.
Shane Kavanagh, global marketing and communications manager of Púca said, "Mobile Internet advertising delivers universal reach to advertisers who want to interact directly with their customers, wherever they are. PúcaTarget(tm) is the best way to deliver high quality content and advertising to the right audience at the precisely right time."
About Púca
Púca is a global leader in mobile marketing solutions and services which enable organisations to manage interactive relationships with their customers and target audience using mobile phones. Established in 2000, it has been widely recognised as an innovator of mobile marketing solutions for its media, marketing, retail, corporate, and public sector clients. With its headquarters in Dublin, it has offices in the United Kingdom and in Beijing, Shanghai and Guangzhou in China. Púca's customers include some of the world's best-known brands and organisations. Find out more at www.puca.com
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