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WirelessDevNet.com Press Release
Industry-wide Collaboration Supports Next-generation Removable Flash Memory Card and Embedded Memory
September 13, 2007
Industry-wide collaboration supports next-generation removable
flash memory card and embedded memory solution at JEDEC
Espoo, Finland - Micron Technology, Inc., Nokia, Samsung Electronics,
Sony Ericsson, Spansion Inc., STMicroelectronics, and Texas
Instruments announced today that they support the creation of a
far-ranging industry specification for removable memory cards and
embedded memory solutions being standardized by the JEDEC Solid State
Technology Association (JEDEC), a leading open-standards organization
in the semiconductor industry. JEDEC is well known for its expertise
in the standardization of component technologies and solutions.
The new specification, dubbed Universal Flash Storage (UFS), reflects
the industry's need for a universal memory solution that removes the
need for adaptors to accommodate different removable memory card
sizes.
Widespread demand for higher densities and higher performance, plus
the surging popularity of multimedia content, is accelerating the
need for advanced memory solutions as removable card or embedded
formats. UFS will provide a revolutionary leap towards supporting
very low access times required for memories, as well as enabling
high-speed access to large multimedia files, while reducing
power-consumption in consumer electronic (CE) devices. The target
performance level is expected to be a significant advancement beyond
that of the varied flash cards popular today. Today, users experience
a three-minute access time for a 90-minute (4 Gigabyte)
high-definition movie; with the new standard, this would be reduced
to a few seconds.
Major applications such as mobile handsets, digital still cameras and
other CE devices will benefit from the convenience of a universal
open standard based specification that is intended to reduce the
time-consuming process of enabling interoperability among the various
types of removable and embedded memory solutions at the system level.
UFS is planned to provide consumers in the future with the
convenience of a unified removable memory card that can be shared
among various mobile, portable and other CE devices without the need
for any adaptors.
The UFS standard is expected to be finalized in 2009.
Company quotes
Micron Technology
"Universal standards hold a pivotal role in the development of more
cost-efficient and better designed products. Standardization of
flash-based technologies will be crucial in determining how fast
storage devices will be able to fully support industry demand for
higher densities and faster transmission speeds," said Frankie
Roohparver, vice president of NAND development for Micron Technology.
Nokia
"Nokia will actively participate in the development of the UFS
specification, which aims to provide future mobile devices with high
performance and flexibility. This collaborative UFS effort will
provide the industry with an open standard mass memory solution with
optimal performance and interoperability," said Seppo Lamberg, Senior
Vice President, Technology Platforms, Nokia.
Samsung Electronics
"The proposed UFS specification is good news to card manufacturers
and set designers alike. The proliferating use of flash memory as a
storage medium underscores the importance of introducing a universal
connectivity to memory cards where high performance and reliability
are critical," said Jon Kang, President, Samsung Semiconductor, Inc.
"Samsung's Mobile handset division is happy to stand with our peers
in support of standard technology for removable memory devices that
will result in much simpler interconnectivity," said W.S. Lee, vice
president, handset R&D planning, Telecommunication Network Business,
Samsung Electronics Co., Ltd.
Spansion
"Spansion, as the worldwide leader in pure-play Flash memory
solutions, endorses the development of the versatile UFS bus," said
George Minassian, vice president of Strategic Planning and Systems
Engineering, Wireless Solutions Division at Spansion. "It not only
provides significantly higher bandwidth, but also supports low
latency accesses and is positioned to provide an essential
infrastructure in future mobile devices."
STMicroelectronics
"STMicroelectronics' Flash Memory Group has been a strong believer in
this approach since the beginning of the storage experience and we're
pleased we can contribute to this important standardization activity.
We think that this Universal Standard will cover the needs of the
embedded and removable markets for many years," said Giuseppe
Crisenza NAND Flash Group General Manager.
About Micron
Micron Technology, Inc., is one of the world's leading providers of
advanced semiconductor solutions. Through its worldwide operations,
Micron manufactures and markets DRAMs, NAND flash memory, CMOS image
sensors, other semiconductor components, and memory modules for use
in leading-edge computing, consumer, networking, and mobile products.
Micron's common stock is traded on the New York Stock Exchange (NYSE)
under the MU symbol. To learn more about Micron Technology, Inc.,
visit www.micron.com.
About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries.
Nokia makes a wide range of mobile devices and provides people with
experiences in music, navigation, video, television, imaging, games
and business mobility through these devices. Nokia also provides
equipment, solutions and services for communications networks.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies
with 2006 parent company sales of US$63.4 billion and net income of
US$8.5 billion. Employing approximately 138,000 people in 124 offices
in 56 countries, the company consists of five main business units:
Digital Media Business, LCD Business, Semiconductor Business,
Telecommunication Network Business, and Digital Appliance Business.
Recognized as one of the fastest growing global brands, Samsung
Electronics is a leading producer of digital TVs, memory chips,
mobile phones and TFT-LCDs. For more information, please visit
www.samsung.com
About Sony Ericsson
Sony Ericsson Mobile Communications serves the global communications
market with innovative and feature-rich mobile phones, accessories
and PC-cards. Established as a joint venture by Sony and Ericsson in
2001, with global corporate functions located in London, including
R&D sites in Europe, Japan, China and America, Sony Ericsson
celebrated the 5th anniversary of the start of the joint venture on
1st October, 2006. Sony Ericsson is the global title sponsor of the
Women's Tennis Association, and works with the Association to promote
the Sony Ericsson WTA Tour in over 80 cities during the year. For
more information on Sony Ericsson, please visit www.sonyericsson.com
About Spansion
Spansion is a leading Flash memory solutions provider, dedicated to
enabling, storing and protecting digital content in wireless,
automotive, networking and consumer electronics applications.
Spansion, previously a joint venture of AMD and Fujitsu, is the
largest company in the world dedicated exclusively to designing,
developing, manufacturing, marketing and selling Flash memory
solutions. For more information, visit www.spansion.com.
About STMicroelectronics
STMicroelectronics is a global leader in developing and delivering
semiconductor solutions across the spectrum of microelectronics
applications. An unrivalled combination of silicon and system
expertise, manufacturing strength, Intellectual Property (IP)
portfolio and strategic partners positions the Company at the
forefront of System-on-Chip (SoC) technology and its products play a
key role in enabling today's convergence markets. The Company's
shares are traded on the New York Stock Exchange, on Euronext Paris
and on the Milan Stock Exchange. In 2006, the Company's net revenues
were $9.85 billion and net earnings were $782 million. Further
information on ST can be found at www.st.com.
About Texas Instruments
Texas Instruments Incorporated provides innovative DSP and analog
technologies to meet our customers' real world signal processing
requirements. In addition to Semiconductor, the company includes the
Education Technology business. TI is headquartered in Dallas, Texas,
and has manufacturing, design or sales operations in more than 25
countries. More information is located on the World Wide Web at
www.ti.com.
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