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WirelessDevNet.com Press Release
Artificial Life Signs License Deal with Famous German Soccer Club: FC Bayern Munich
Hong Kong - April 14, 2008 - Hong Kong-based Artificial Life, Inc. (OTCBB:ALIF) (www.artificial-life.com), a leading full-service provider of award-winning mobile technology and applications, today announced the signing of two license agreements with Germany's leading soccer club FC Bayern Munich.
FC Bayern Munich was founded in 1900 and is based in Bavaria, Germany. FC Bayern Munich is one of the most successful clubs in football history in the world and is Germany's best known soccer club. It has won: 2 world cups for club teams, 4 European Champions League titles, 1 UEFA Cup title, 1 European Cup Winners' Cup title, 20 national championships and 13 German Cups. FC Bayern Munchen e.V. is a membership-based club and with over 140,000 members, the third largest in the world. The professional team is externalized in a stock corporation (FC Bayern Munchen AG). This stock corporation is owned 90 percent by the membership-based club and 10 percent by adidas AG.
Several Bayern Munich players have won European Player of the Year awards: Gerd Mueller (1970), Franz Beckenbauer (1972 and 1976, who is also the current chairman of the club) and Karl-Heinz Rummenigge (1980 and 1981, the current CEO). Several Bayern players have been named German Footballer of the Year, winning 16 titles, more than any other club. Gerd Mueller has been the season's top goalscorer in the German Bundesliga 7 times, even winning the Golden Boot for the top goalscorer in any European league twice.
The current squad consists of such famous players as Oliver Kahn, Franck Ribery, Luca Toni, Miroslav Klose, Lucio and Ze Roberto. Ottmar Hitzfeld is the current coach of the club. He is the most successful Bayern coach of all times. He will hand over his responsibilities in July 2008 to Jurgen Klinsman, also a famous former player of the club and former coach of the German national soccer team during the world cup of 2006.
Artificial Life has signed two license agreements with the club. The first agreement covers the rights to develop a series of mobile games. The second is for SMS Galaxy and for special live interactive mobile entertainment formats to entertain the fans during the game's half-time breaks in the Allianz Arena, the club's famous stadium.
Karl-Heinz Rummenigge (CEO), "The partnership with Artificial Life helps us to reach the leading position among the football clubs worldwide in the mobile business. We are sure that our fans will love these new mobile games and mobile services provided by Artificial Life."
"It is an honor to work with Germany's most successful soccer club! FC Bayern Munich has one of the highest brand recognition values in Germany. Pretty much everybody in Germany and every soccer fan in Europe knows the club. We are looking forward to working with the club and its fans to develop some cool and fun mobile soccer games as well as to entertaining the fans in the Alliance Arena with our SMS Galaxy during the game's half time breaks with some exciting interactive mobile games," said Eberhard Schoneburg, Artificial Life's Chief Executive Officer.
About Artificial Life
Artificial Life, Inc. (OTCBB:ALIF) is a public U.S. corporation headquartered in Hong Kong with offices in Berlin (EMEA headquarters) and Tokyo. We are a leading global full service provider of award winning mobile technology, mobile TV, content, games and business applications (see also our Company's homepage: www.artificial-life.com and our m-commerce portal: www.botme.com).
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