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WirelessDevNet.com Press Release
Call Genie Delivers Integrated Mobile Local Search Product Suite
Toronto, Ontario and San Francisco, CA - April 22, 2008 - Local mobile search and
advertising provider Call Genie Inc. (TSX:GNE) today announced the general availability of its
Mobile Local Search Product Suite, a comprehensive advertising solution designed to manage the
unique characteristics of mobile local search inventory and enable customers to connect ‘ready to
transact’ consumers directly with local businesses.
Mobile local search services are quickly becoming a destination of choice for consumers on the go.
Calls to directory assistance providers from mobile phones are on the rise and consumers have
become accustomed to rich media content such as maps, directions, reviews, recommendations
and other relevant information in response to search requests from home computers. The CG
Mobile Local Search Product Suite is specifically designed to deliver a positive user experience to
mobile consumers and, in turn, generates valuable targeted local advertising space.
Greg Sterling, Program Director, Local Mobile Search said, "The promise of location-based services
has existed for years. However, the recent growth in mobile Internet usage is starting to show the
way toward the realization of that goal and provide a real opportunity for marketers. Indeed, there's
pent-up consumer demand for relevant local content on mobile devices and the market is starting to
recognize it."
The Call Genie Mobile Local Search Product Suite is designed to satisfy this consumer demand
and enable our customers to deliver a positive user experience in order to establish a strong
position in this emerging competitive market. As a result, Call Genie helps our customers manage
and capitalize on this unique, previously unavailable, mobile local search ad inventory.
Matt Booth, Senior Vice President and Program Director, Interactive Local Media noted, “The
mobile and search markets are linked, and we believe market share in one could affect the other.
Therefore, search portals will push hard into the mobile space in an attempt to retain their preeminent
search positions.” Booth also comments that, “Advertisers in the US are the most
aggressive in terms of messaging to potential US consumers. Given the relatively high spend
levels, we believe advertisers will continue to look into innovative solutions, including mobile, that
demonstrate a clear return on investment on ad spend.”
“Call Genie has grown from a single product (voice activated category search) several years ago to
a full suite of products that is currently being used in the United States, Canada and Europe. We
now deliver a full range of local and mobile search and advertising business models, from traditional
directory assistance to pay-per-call and free, ad sponsored services," said Michael Durance, CEO
of Call Genie. “This solution is the result of the investments we have made in our internal research
and development effort as well as the acquisitions of BTSLogic and Phonespots.”
Available as a white-label service offering, service providers can customize the CG Mobile Local
Search Product Suite to fit their specific brands and customer needs.
Call Genie Mobile Local Search Product Details
The CG Product Suite includes three product lines: CG Interact, CG Open and CG ADvantage.
These product lines provide directory assistance providers, Yellow Pages publishers, wireless
carriers and search engine companies, the applications and technology platforms required to
deliver innovative mobile local search services that lead trends rather than respond late in today’s
shorter consumer adoption cycles.
CG Interact
CG Interact Voice
The Interact Voice product delivers a robust voice-enabled search solution. Supporting both
business category and business name search, this product leverages Call Genies unique “location
aware” search, allowing callers to search in a local neighborhood, close to an intersection or near a
landmark. Call flow can be customized and the product supports fully automated and “integrated
operator assistance'” modes. CG Interact Voice can be integrated with existing IVR systems and
can be enhanced with other Call Genie products and services.
CG Interact SMS Text Search
Influenced by the popularity and convenience of mobile text messaging, the Call Genie Interact
Mobile SMS Search product delivers customers a turnkey solution to promote a new, local search
solution for mobile consumers. The product supports customer’s unique SMS short code and offers
mobile consumers a convenient, simple to use, SMS text-based “what, where” search application.
CG Interact - Send-to-Mobile (S2M)
The Call Genie Interact Mobile S2M product enables any web site to easily extend its content to
mobile consumers. Web sites simply add a S2M button or link to their web page. When a customer
clicks the link, selected information is delivered to S2M through an XML API. Leveraging the Call
Genie S2M technology and phone capabilities database, the information is rendered specifically for
the phone type to which the information is being sent.
CG Interact Agent
The Call Genie OpenAgent product delivers a state-of-the-art agent workstation with a flexible
interface to a broad range of information leveraging the Call Genie Open Integration Framework
(OIF). This includes traditional White Pages and Yellow Pages directory information, place
database and a range of extended information services such as movies, traffic and sports results,
which can be easily extended to other sources of information through our open APIs.
CG Open
CG OpenMobile
The Call Genie OpenMobile product enables customers to “go mobile”. OpenMobile offers a turnkey
solution that manages the challenges associated with delivering multimedia content to mobile
handsets. The OpenMobile product leverages the Call Genie context engine to deliver relevant
content based on search results and handset capabilities
CG OpenLocation
The Call Genie OpenLocation database, used in conjunction with the CG Interact products, delivers
a positive user experience for local search. For example, consumers can search for a pharmacy
near 1st and Main Street, or a Tapas restaurant near “Haight-Ashbury”, just as you would naturally
ask a person familiar with the area. The CG OpenLocation database is bundled with CG Interact
Voice products, but is also offered separately for integration with existing customer solutions.
CG OpenAgent Search
The Call Genie OpenAgent Search engine is a high performance directory search engine, optimized
for use with the CG Interact Agent product and in conjunction with the CG OpenLocation database.
CG OpenAgent Search is also offered separately for integration with existing Agent workstation
solutions.
CG ADvantage
The Call Genie ADvantage server is a robust, Internet-class ad server, specifically enhanced to
manage the unique characteristics of mobile local search ad inventories and local ad campaigns.
Unlike standard Internet ad servers, the Call Genie ADvantage server supports a range of ad types
including audio, SMS text, mobile banners, sponsored mobile local search results, priority
placement and enhanced listings as well as the sophisticated taxonomy management needed to
consolidate ad inventory and provide location targeting. The Call Genie ADvantage server uses
unique “time and place of need” targeting abilities provided by phone-based services, combined
with user action tracking to offer advertisers visibility into performance of their advertising
campaigns.
About Call Genie Inc.
Call Genie is a leading provider of local mobile search and advertising solutions to Yellow Pages
publishers, directory assistance providers, and wireless carriers. Call Genie won the Yellow Page
Association Industry Excellence Award for Marketing Innovation in North America, the Whitaker
Innovation Award in Europe, and the 118 Tracker Award for Technology Innovation in the UK. Call
Genie has over 30 customers in 11 countries. For more information, visit www.callgenie.com.
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