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WirelessDevNet.com Press Release
Meffys Mobile Entertainment Awards Recognizes Vantrix
The Mobile Entertainment Forum announced last week that Vantrix and The Weather Channel Interactive have been shortlisted for the Meffys Awards' TV & Video Service Award. Vantrix, a leading provider of mobile video solutions, debuted their mobile video weather updates with The Weather Channel last October and the videos have been garnering positive attention ever since. The mobile video service, which is available through The Weather Channel mobile Web site, allows wireless users who visit weather.com on virtually any video-enabled handset to watch weather reports for 100 different US cities updated every 30 minutes, along with regional and national video forecasts, travel weather reports and weather-related news stories. With the use of industry-leading technology developed by Vantrix, the service can ensure that anyone with a multimedia-capable phone can access the content and have a video experience that is optimized for their specific phone without the need to download any additional software. Additionally, because this is an ad-supported service, it is provided free of charge to consumers. "We are honored to be selected as one of the finalists for the Meffys," said Daniel Torras, VP of Marketing & Product Strategy for Vantrix. "This recognition validates our goal of educating consumers about the potential of today's mobile phones as a media distribution channel and the role of advertising to subsidize mobile content services. We are convinced that initiatives like these will further stimulate the adoption of mobile media." The Meffys Mobile Entertainment Awards, considered the industry's most coveted prizes, received submissions from more than 20 countries spanning four continents. Now in their fifth year, the awards are independently judged by national media and leading trade journalists and analysts, including Analysis, Billboard, CCS Insight, Daily Telegraph, DN Capital, Frukt, GoMo News, The Guardian, IDC, Informa, iGizmo, Independent, M:Metrics, Media Week, MobiAdNews, Marketing, Marketing Week, Mobile Entertainment, Mobile Marketing, MusicAlly, NMA, Ovum, PocketGamer, Record of the Day, Strategy Analytics, Strategy Eye, Sunday Times, T3 and Trusted Reviews. "This year's shortlist provides an excellent snapshot of this cutting-edge industry and insight into what we can expect in the near future," said Rimma Perelmuter, MEF Executive Director. "The 2008 Meffy nominees focused on providing analytics, addressing usability concerns and tackling merchandising and pricing issues, which all goes to prove that the mobile entertainment industry is maturing."
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