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WirelessDevNet.com Press Release
SnapTell Turns Camera Phones Into an Interactive Marketing Device
SnapTell, the leading provider of image-recognition based mobile marketing solution, today announced the release of its revolutionary Snap.Send.Get™ solution that converts every camera phone into a fun, opt-in marketing device. The Snap.Send.Get solution enables consumers to obtain valuable information with the snap of a photo while marketers, in the process, get to create a personalized and targeted brand conversation with their customers. The SnapTell solution works with all camera phones, using existing collateral and product packaging — special barcodes or additional software are not required.
“Brands are using the mobile channel more than ever now to reach their desired audience. We saw a clear opportunity to apply our innovative image-recognition technology in the mobile environment to offer marketers something that wasn’t available before,” said Gautam Bhargava, Co-founder and CEO of SnapTell. “We make it easy for brands to reach out to consumers on the go. The SnapTell Snap.Send.Get solution simply uses existing packaging or collateral materials to create a personalized marketing experience that is fun and easy-to-use for the consumer.”
SnapTell has gone through great lengths to eliminate the barriers associated with barcodes and mobile software downloads to bring image-recognition technology into the mobile marketing space. The SnapTell Snap.Send.Get solution is a highly customizable and integrated mobile marketing solution that marketers can deploy quickly and effectively. This end-to-end solution gives marketers the ability to reach consumers and create a lasting brand relationship with them – not just impressions.
“Our goal is to unleash the power of mobile marketing using the camera phone,” added Bhargava. “We believe that the mass adoption of camera phones makes the camera phone the ultimate marketing device, allowing brands to have a direct connection to their consumers.”
SnapTell’s management team and board collectively bring decades of experience in building successful companies in mobile communications, internet consumer applications and enterprise software applications. SnapTell’s technology team includes graduates from Stanford, MIT and the IITs and represents some of the world’s leading technologists and visionaries in computer vision and wireless technologies.
About SnapTell
SnapTell is revolutionizing the way consumers and marketers connect. Using a camera phone and SnapTell's innovative image-recognition technology, users can easily and instantly access requested information and content. Marketers can effortlessly create high-impact campaigns using existing collateral and can alter their messaging on the fly in response to SnapTell-provided actionable metrics. Currently, the company is in discussions with major brands and agencies with SnapTell solution deployment expected in the upcoming weeks. For further information on the company visit: www.snaptell.com
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