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WirelessDevNet.com Press Release

itsmy.com launches Mobile Web’s first Social Phone Book


Mobile social network itsmy.com launches the first social phone book in mobile internet. There is no application download necessary and all features can easily be handled with every mobile browser, just surf to: http://m.itsmy.com.

Everybody in the mobile web has now the opportunity to create an individual, interactive social phone book by just a few clicks. The mobile web phone book consists of single contacts with all profile details from your friends like phone numbers, pictures, links to favourite mobile sites, but also has many social features like direct access to community actions, messaging, sharing and voting.

The most important contact in you phone book is your own. Because you can share it with people who have not yet discovered mobile internet by sending them a link for download.

Within Q3/2008 it will already be possible to add videos and location to your phone book details and as special feature a direct access to your personal mobile social TV channel.

This new and easy mobile web access approach shows results: In the US itsmy.com visits to specific sites and log-ins grew by 24%, picture/video uploads by 12% of all users who downloaded the social phone book information of their friends during the beta phase.

Antonio Vince Staybl, CEO of itsmy.com says: “We will transfer the complete personal phone book from the mobile device into the mobile web, make it social and add every possible feature including voice and video calls.”

About itsmy.com
Mobile internet's strongest brand "itsmy.com" is the off-deck, operator independent mobile community with more than 2 million mobile users, 4.5 million mobile home- and content pages containing 10 million mobile UGC-items. Mobile 2.0 social networking services like free homepages, messaging, personal mobile TV channels and location based services make itsmy.com the stickiest mobile community. itsmy.TV is the worlds largest personal mobile broadcasting service.

itsmy.com a brand of Gofresh
Mobile user generated content and mobile social networking pioneer Gofresh GmbH (Munich, New York, London, Madrid), who owns the brand itsmy.com, operates with a strict mobile web only vision. Gofresh co-operates with leading mobile operators and all key players in mobile advertising all over the world. "Gofresh Advertising" is the world's biggest Mobile Social Ad-Network and Mobile Advertising Rich Media Platform.



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