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WirelessDevNet.com Press Release

Bluetooth Low Energy Wireless Technology – One Size Fits All


Wellingborough - August 20, 2008 - As classic Bluetooth shipments continue to soar, Bluetooth low energy wireless technology provides a solution that enables the industry to diversify whilst retaining an interoperable standard.

Devices that require an ultra low-power connection are currently using proprietary alternatives. However, according to Fiona Thomson, Research Director for IMS Research’s Connectivity Group, “Considering Bluetooth technology’s legacy, Bluetooth low energy technology is a prime candidate to supplant these proprietary ICs, especially in devices where interoperability is a must.”

A recently published IMS report entitled, “The World Market for Bluetooth Low Energy Wireless Technology” highlights several reasons for Bluetooth low energy wireless technology to be a success. In fact, it has the potential to be the fastest shipping wireless technology so far. This is partly due to drivers which include a negligible cost adder, general market awareness and acceptance of Bluetooth technology, legacy Bluetooth devices and dual-mode replacement.

In many cases, especially in the market for cellular handsets, where much of the volumes are expected, it will simply be a case of replacing a classic Bluetooth IC with a dual-mode Bluetooth low energy IC. This will enable consumers to take advantage of the new services and applications that Bluetooth low energy technology can offer. However, IMS Research do not envisage Bluetooth low energy-enabled devices until 2010.

If you would like an interview with an expert in this area, please contact Alison Bogle, Marketing Manager, at Alison.Bogle@imsresearch-usa.com or +1 412-441-1888.

About IMS Research
IMS Research is a supplier of market research and consultancy services on a wide range of global electronics markets. The company is supported by headquarters in Wellingborough, UK and offices in Austin, Texas and Shanghai, China. IMS Research regularly publishes detailed research on Connectivity technologies and the devices they enable, among others. For more information, please visit us at: www.imsresearch.com



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