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WirelessDevNet.com Press Release
Telcel to launch new ROK-Powered Mobile TV Service in Mexico
London and Mexico City – ROK Entertainment Group (OTCBB: ROKE), the global mobile entertainment group, and Telcel, the leading mobile operator in Mexico, have today announced the launch of Ideas TV, a streamed, live and on-demand mobile TV subscription service in Mexico.
Powered by ROK technologies, Ideas TV will offer 10 channels, to include 3 live channels and 7 pre-recorded looped channels, and will be available to Telcel’s 3G customers.
The service will be available to prepaid and postpaid customers at different pricing that will range from daily rates to monthly subscriptions. Telcel’s Ideas TV offers subscribers such channels as MTV, Nickelodeon, TV Azteca, History Channel, A&E and the Discovery Channel.
Telcel has stated its satisfaction in offering its customers the highest quality streamed mobile TV service available and they look forward to expanding into more state-of-the-art services for their 3G network, the only UMTS/HSDPA technology network in Mexico with coverage across 45 main cities nationwide.
ROK’s patent-pending mobile TV technology enables the streaming of video at up to 24 frames per second over 3G technology.
Commenting on the initiative, Laurence Alexander, Group CEO of ROK said “Working with Telcel to prepare Ideas TV for launch has been a great experience and this deployment of mobile TV is a major milestone in our global roll-out of our revenue-generating mobile entertainment services”.
About Telcel:
Telcel is the leading provider of wireless communications services in Mexico with nearly 53 million subscribers (June 2008). Providing coverage in all nine geographic regions in the country using both the 800Mhz and 1900Mhz radio spectrums, it offers a wide array of voice and data services in TDMA, GSM/GPRS/EDGE and UMTS/HSPA technologies. As of June 30th 2008, It is a subsidiary of América Móvil, S.A.B. de C.V. [BMV: AMX] [NYSE: AMX] [Nasdaq: AMOV] [Latibex: XAMXL], the leading provider of wireless services in Latin America. As of June 30th 2008, it had 165.3 million wireless subscribers and 3.9 million landlines in the Americas.
About ROK Entertainment Group Inc.
ROK Entertainment Group Inc., (OTCBB: ROKE) founded in 2004, is a global mobile entertainment group. With approximately 200 staff worldwide, ROK has filed more than 40 international patents for its suite of innovative mobile technologies.
With 3 billion mobile handsets in use worldwide, the mobile entertainment industry is a multi-billion dollar business.
ROK TV enables the streaming of live and on-demand TV to mobile phones over mass-market 2.5G, as well as over 3G and Wi-Fi.
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