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WirelessDevNet.com Press Release
Mobile Advertising Pioneer Smaato Nominated for SPIFFY Award
San Mateo, CA - February 6, 2008 – Smaato, a pioneering provider of mobile advertising platform technology announced that it has been nominated for a SPIFFY Award - The Zephyr Award for Best Mobile Opportunity.
These awards are given by the Service Provider Innovation Forum
(SPIF) of the Telecom Council of Silicon Valley to recognize and acknowledge outstanding innovation and execution by Telecom entrepreneurs. By their nomination, this global set of Operators and Service Providers including AT&T, British Telecom, NTT DoCoMo, Orange, Swisscom, Vodafone and many others, have indicated to the rest of the Telecom industry that Smaato is a company to watch.
The Service Provider Forum Annual Networking and Recognition Event with the award ceremony will be held Feb. 28th in Palo Alto.
"Our Service Provider members review hundreds of new telecom ideas, products, and services each year, said Liz Kerton, President of The Telecom Council. ”While we saw plenty of mobile advertising startups in the past year, Smaato’s unique approach of an Open Mobile Ecosystem with their Mobile Advertising Platform stood out and got them nominated."
The SPIF exists so that colleagues with similar goals and duties can gather and share ideas, contacts, opportunities, and knowledge. The member carriers have telecom operations across the globe, but usually have an office in the San Francisco Bay Area to pursue investment, technology, and partnership opportunities. At each meeting, a few interesting young companies present who are seeking funding, strategic investment or have a product or service that would be useful to the carriers. The Telecom Council of Silicon Valley and the Service Provider Forum (SPIF) are online athttp:// www.telecomcouncil.com.
Smaato’s open mobile advertising platform SOMA™ gets increased demand from ad-sales networks, developers and mobile operators. Smaato delivers groundbreaking ways to connect new generation software applications for mobile devices with targeted advertising. The latest version of the mobile ad-server platform SOMA™ (Smaato Open Mobile
Advertising) supports full mobile Web and WAP advertising delivery.
The SOMA™ open architecture platform delivers advertising across all leading mobile operating systems, including JAVA, Symbian, Windows Mobile and Palm OS, as well as on mobile web pages. Smaato is partnering with ad-sales networks worldwide to provide access to mobile inventory on the most personal device with enhanced targeting features for relevant advertising. Partners include: Adconion Media Group and leading US-mobile ad-sales network Third Screen Media (now part of AOL’s Advertising.com business unit).
Smaato will be exhibiting at the upcoming Mobile World Congress
(3GSM) in Barcelona, Spain, February 11 - 14 in Hall 2 at booth 2B104.
About Smaato Inc.
Smaato Inc. (www.smaato.com) is a leading mobile advertising technology company that provides the open mobile advertising platform called SOMA™ (Smaato Open Mobile Advertising) for developers, publishers, ad sales networks and operators. The SOMA platform enables the delivery of targeted display advertising to mobile phones within applications and on mobile sites. SOMA’s USP is the SOMA client which is a mobile ad server on the handset that optimizes the process of ad-enabling applications for mobile software developers.
SOMA can be easily integrated with 3rd party ad sales networks, ad inventory owners (developers, publishers, operators) and ad technology providers.
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