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WirelessDevNet.com Press Release
Exclusive Publisher Deals Secured by 4th Screen
8 January 2008: 4th Screen Advertising, the UK’s leading mobile advertising agency has significantly expanded its off-deck advertising network by signing deals with Associated Newspaper Group and Teletext.
4th Screen Advertising has partnered with Associated Newspaper Group, the management company of major newspapers such as, Metro, The Daily Mail and The Mail on Sunday; securing exclusive rights to serve mobile advertising on the recently developed Metro WAP (mobile internet) site using its wholly developed and owned ad-serving platform, Mpression.
Popular with commuters, Metro will open up a host of mobile advertising opportunities for brands wishing to target customers during peak travel times for WAP browsing.
In addition, 4th Screen Advertisng has signed a publishing deal with Teletext. The company currently has service offerings in the key areas of news, sport, racing, entertainment and a new ‘Teletext Holidays’ mobile site planned for Q1 2008. Teletext attracts a large customer base that drills down in to targeted demographic groups. By joining forces with Teletext, 4th Screen Advertising now has the ability to offer agencies and brands an increased opportunity to reach Teletext’s vast and highly targeted audience.
Sarah McCluskey, Account Director of 4th Screen Advertising said, “By teaming up with such highly regarded, and wide reaching publishers, we have opened up major new advertising channels, allowing 4th Screen Advertising to offer our clients a much larger target base.”
Annabel Hembry, Head of Mobile at Associated Newspaper said, “The deal with 4th Screen Advertising allows us to offer our existing advertisers a new channel for advertising, and big brands the opportunity to reach commuters during peak travel times of the day for WAP surfing.”
David Butler, Head of Mobile, Teletext said, “Optimising campaigns across our publisher network is key to providing our consumers with relevant advertising offers, and a great opportunity for big brands to interact with consumers on the move. We look forward to working with the team at 4th Screen Advertising, the leaders in the mobile advertising space, over the coming year.”
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