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WirelessDevNet.com Press Release

Pixelplus' PO4010 CIF SoC Image Sensors to be Featured in Mobile Camera Phones of Samsung


SEOUL, South Korea - Pixelplus Co., Ltd., a fabless semiconductor company in Korea that designs, develops, and markets CMOS image sensors for various consumer electronics applications, today announced that the Company's highly customized PO4010 CIF 'System-On-A-Chip' ("SoC") image sensors ("PO4010") will be featured in Samsung Electronics' mobile camera phones. In December 2007, Pixelplus started shipment of its PO4010 to Samsung Techwin, which will assemble and supply completed modules incorporating the Company's PO4010 for use in upcoming mobile camera phones of Samsung Electronics.

The PO4010 is based on the Company's PlusPixel2(TM) technology and is one of the industry's smallest and most compact with an optical size of 1/11 inch. The Company developed the PO4010 in response to the increasing demand for ultra compact camera modules embedded in mobile devices such as third generation ("3G") mobile phones with dual camera functionality which utilize two image sensors, a CIF image sensor for videoconferencing and a higher megapixel image sensor for taking digital photos.

About Pixelplus Co., Ltd.
Pixelplus is a South Korea-based developer of high-performance, high- resolution, and cost-effective CMOS image sensors for use primarily in mobile camera phones. In addition to mobile phones, Pixelplus provides CMOS image sensors and SoC solutions for use in webcams and notebook embedded cameras, toys and games, and security and surveillance systems applications.

As a fabless semiconductor company, Pixelplus is focused on creating proprietary design technologies to develop CMOS image sensors with sharp, colorful and enhanced image quality, size efficiency, and low power consumption.



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