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WirelessDevNet.com Press Release
MCN Launches allwords.net: New Mobile Content Advertising Network
Tokyo, Japan - January 22, 2008 - Mobile Content Networks (MCN) the leading global provider of mobile search management solutions today announced the launch of allwords(sm) a new mobile content advertising network that enables mobile content providers to purchase all keywords in popular vertical content categories (music, images, games, shopping, etc) in order to increase user traffic, clickthrus, and conversions. Mobile network operators and portals also benefit from an important new revenue opportunity associated with the sale of categorybased keyword advertising.
"allwords represents an entirely new revenue opportunity for mobile network operators and portals, and an important new way for content providers to focus limited promotion budgets in order to increase transactions in their key vertical content categories," said Marc Bookman, CEO of MCN. "allwords was developed based on our mobile search service experience with operators and portals around the world, and reflects the unique global perspective that MCN has gained from over a dozen deployments in markets as diverse in Asia, Europe, and North America."
With allwords.net, mobile content providers and their agencies can directly manage advertising budgets and content category promotions, can measure user response directly, and can adapt quickly to changes in user interests in order to maximize sales. Depending on the content channel and content provider, allwords.net enables content providers to purchase either Content Listings on a Pay-Per-Click (PPC) basis or Affiliate positions on a Pay-Per-Action (PPA) basis, thus increasing flexibility and extending promotional budgets.
"In addition to the benefits for content providers we are providing operators and portals with a turnkey revenue tool that benefits everyone in the mobile value chain, from operators to content providers and end users" continued Bookman. "allwords.net is a key component of our recently launched Digital Content Search services with Yahoo! Mobile Japan, and will be a core component of our activities not only in Japan but in all of our markets."
MCN Japan K.K.
MCN's mission is to provide mobile network operators, mobile portals, and mobile content providers with the most advanced whitelabel Mobile Search Management solution (MobileSearch.net) that delivers the right answers in 2-3 clicks, in any language and across any mobile network and mobile device. MCN launched MobileSearch.net services in Finland in November, 2005 and currently supports more than a dozen distribution partners in Japan, Finland, Thailand, China, and the U.S. covering over 130,000,000 mobile subscribers.
Designed with the belief that end user needs come first, MobileSearch.net provides the seamless Search Management infrastructure and user experience that operators, portals, and distribution partners need to manage high value mobile search and mobile advertising services across multiple channels of digital content and information.
Based on a unique, patent-pending use of Federated Search technology developed by MCN specifically for the mobile industry, Mobilesearch.net is a turnkey, hosted, ASP solution that launches in weeks and scales to support any number of content channels or content sources - all tailored to the customer's brand and business rules.
MCN's business operations are headquartered in Tokyo, with its research and product development center in Mountain View, CA. MCN has sales offices in Japan, Finland, the U.K., the Netherlands, Thailand, and the U.S., and operates data centers in Japan, the U.S, and Europe. For more information, please visit http://www.mcn-inc.com .
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