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WirelessDevNet.com Press Release
Seeker Wireless powers innovative new Local Zone product from Vodafone
Auckland and London, July 3, 2008 - Seeker Wireless, one of the leading
location based service technology companies announced today that its
SeekerZone(tm) solution has been deployed to power the new Local Zone
product launched this week by Vodafone New Zealand.
Created expressly to support fixed mobile substitution strategies,
SeekerZone(tm) allows operators such as Vodafone to motivate subscribers
to continue using their mobile phones instead of a fixed line by setting
innovative tariffs for subscribers around their "local zone".
Unlike HomeZone solutions currently deployed in Europe, the Seeker
solution provides much smaller home zones, meaning mobile operators can
reduce the revenue leakage caused when subscribers attempt calls some
distance from their actual home.
Results from recent operator trials and live deployments have shown that
by locating mobiles more accurately, Seeker is able to greatly reduce
the size of home zones by up to 45 times compared to existing Cell-ID
based home zone systems.
Seeker's technology has an accuracy rating of several hundred metres for
built up urban areas and the use of smaller zones by Vodafone New
Zealand and other mobile operators means that affordable home calling is
now available on a standard mobile phone.
Seeker's unique technology does not require operators to invest in new
handsets or add-ons such as GPS. It can be deployed quickly as the
solution is pre-loaded onto the SIM card and does not rely on the design
and manufacture of new chipsets or devices, and works on both 2G and 3G
networks.
"Operators have been impressed with how Seeker's technology performed
against existing Cell-ID based systems" said Dr Chris Drane, CEO of
Seeker Wireless. "By locating callers much more accurately, Seeker's
solution can help reduce revenue leakage impacts that have dogged
current Cell-ID based home zone systems. We are delighted that Vodafone
New Zealand has chosen our solution to power their new Local Zone
product.
The value of Seeker's technology extends beyond home zone solutions. It
can be deployed to drive revenues from other location-sensitive services
such as location based advertising and mobile search.
Dr Drane concluded: "Location based technology is much more than just
navigation and tracking. We believe that high accuracy location
solutions should be an enabler to drive LBS revenues for operators from
a number of different services that deliver tangible benefits to
subscribers. Consumers do not really care about the convergence of
technologies, what they really want is services that provide genuine
convenience and value for money.
About Seeker Wireless
Founded by two of the brightest minds in location, Seeker Wireless has
approached the issue of cellular location in a highly mathematical, yet
practical manner. Seeker has offices in London and Sydney.
Seeker Wireless focuses on Fixed Mobile Substitution "home zone"
solutions for mobile operators wishing to provide fixed-line calling
services using standard GSM or UMTS handsets. The company's solution
provides high accuracy handset location depending on local cell density.
Location sensitive search and mobile marketing applications are also
supported by Seeker's patent pending zone detection technology.
More information is available at www.seekerwireless.com
Vodafone Local Zone product information is available at
www.vodafone.co.nz/local-zone/
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