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WirelessDevNet.com Press Release
Anam provides NeuStar with SMS Continuity Feature
Dublin, Ireland - Anam, the leading provider of revenue-generating SMS applications, today announced that it has partnered with NeuStar, a provider of clearinghouse and directory services to the global communications and Internet industry, to showcase seamless SMS and IM interworking solutions as part of NeuStar's Mobile Instant Messaging service.
The integrated NeuStar and Anam technologies will deliver an "SMS continuity" solution that enables operators to remove interoperability barriers between SMS and mobile IM users. IM users will be able to seamlessly exchange IM messages with SMS users without having to leave that conversation. The solution, which will help drive service take-up, links a user's mobile number identity to the IM sent, which appears on the received SMS.
Working with dozens of leading operators worldwide, NeuStar has the most field-proven launches of mobile IM services worldwide. Building on its success and experience in the market since 1999, NeuStar has developed its pioneering services working with operators and their users through focus groups, user forums, and research campaigns to provide a compelling service to meet all operators' demands and service models.
Anam is a pioneer in the use of new revenue-generating SMS applications, which allow operators to dramatically increase usage and revenues from text messaging. The partnership with NeuStar increases the functionality of SMS for customers.
Gerry McKenna, CEO of Anam, said, "Our partnership with NeuStar yet again demonstrates the enormous popularity of SMS and its importance as a revenue stream for mobile operators. By adding SMS functionality to NeuStar's mobile IM services, operators can improve the customer experience and increase revenues at the same time."
Allen Scott, general manager of NeuStar Next Generation Messaging, said, "Providing a seamless interaction between SMS and IM users on the mobile device is key to the uptake of mobile IM, bridging the two services and enabling IM users to experience advanced messaging in real time. SMS continuity is also a key part of the GSMA's Personal IM initiative, which NeuStar fully supports through the most 'white-labelled' mobile IM services on the market today."
Anam was recently named as one of three Top innovators in the 'Most Innovative Mobile Application in a Vertical Market' category by the GSM Association (GSMA) at the Mobile Innovation Marketplace - Americas event.
About Anam
Anam Mobile was one of the pioneers of the value-added SMS services market. The company provides messaging services that allow operators to enrich and personalise the messaging experience for subscribers and help them to increase their revenues from SMS. Key services offered include SMS Money Transfer, providing the ability to transfer money to any contact in your phone's address book and Ad-Funded SMS, inserting highly targeted adverts into text messages as they are delivered.
Anam's patented Smart Services technology offers global mobile operators the ability to rapidly launch new services and can be deployed in both GSM and CDMA networks. Anam Mobile has global customers and partners including BT, Telenor, CCPU, Cisco, Motorola, Ericsson, HP, Citic and Go Mobile. The company is headquartered in Dublin, Ireland with offices in Boston, London and Malaysia. For further information on Anam, please visit www.anam.com.
About NeuStar, Inc. and NeuStar Next Generation Messaging
NeuStar, Inc. (NYSE: NSR) is a provider of clearinghouse and directory services to the global communications and Internet industry. In November 2006, NeuStar created its Next Generation Messaging Services by acquiring Followap Inc., a leading global provider of instant messaging, presence and interconnect services.
Mobile network operators around the world trust NeuStar to enable real-time communications using presence information.
NeuStar, Inc. is headquartered in the United States, with subsidiary offices in Europe and Asia. For more information, please visit www.neustar.biz and www.neustar.biz/ngm.
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