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WirelessDevNet.com Press Release
Greystripe Gives Advertisers Yet Another Reason to Go Mobile
It has become clear that mobile Web banners and text ads are not enough to capture the attention of today's advertising-wary consumers, as these mediums have become synonymous with direct response ad campaigns. Well, mobile advertisers just got a whole lot closer to their audiences with Greystripe's announcement today of their new Mobile Engagement Platform™. Due to the overwhelming demand for increased ways to connect brands with consumers in mobile advertising, Greystripe has developed an end-to-end brand experience with their mobile games catalog. As the global leader in ad-supported mobile games, Greystripe currently offers advertisers 100% of the mobile screen at the beginning and end of game play; with their new Mobile Engagement Platform™, advertisers will now have access to a greater depth of sponsorship where users will encounter the brand in instances beyond just those two ad spaces.
"When your audience has become all too proficient at tuning out the advertising messages of at the top of their computer, and now mobile phone screens, there must be another option to create value in mobile advertising," said Vikrant Gandhi, Senior Analyst at Frost & Sullivan. "Brands want – and need – more engagement with their mobile audiences. Greystripe has provided that media-centric approach with their Engagement Platform™."
In a recently released Consumer Insights Report, Greystripe revealed current statistics from their proprietary GameJump.com mobile game portal. Advertisers on the Greystripe network already reach an audience that is 75% 18 to 34 years old, 90.2% purchase decision makers and split nearly evenly male and female. Additionally, Greystripe's advertisers see an average click-through rate of 10.1% worldwide, six times higher than the CTRs for traditional mobile advertising, such as banner ads which currently average around 1.5%. With this already exceptional data, Greystripe is poised to offer advertisers the mobile media experience necessary to captivate consumers, and the Mobile Engagement Platform™ will only heighten this success.
"Mobile ad formats are clearly segmented into those effective for brand advertising or those effective for direct response. In-game advertising provides the most value for brands because we pair the brand message with high quality entertainment," said Michael Chang, CEO and Co-founder of Greystripe. "Players are engaged with the brand as the role of sponsor, which creates an atmosphere of goodwill and receptiveness."
Through the Platform, advertisers receive:
• Web and mobile Web download site sponsorship
• All of the full screen ad space for every sponsored play
• A branded in-game on device portal which appears at the start of every game play giving the advertisers permanent presence on the game player's phone.
The in-game ODP menu provides:
• Links to the advertiser's mobile Web site
• Branded wallpapers downloaded directly from the portal
• Clear association with each sponsored play
• Complete campaign management and reporting metrics
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