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WirelessDevNet.com Press Release
Gordons Chemists Select Eagle Eye Solutions for Mobile Voucher Trial
Northern Ireland's largest independently-owned pharmacy and health and beauty chain, Gordons Chemists, has partnered with Eagle Eye Solutions, world leader in mobile voucher issue and redemption, to deliver its first mobile voucher trial that will promote the opening of its new store in Lurgan, County Armagh.
Gordons has been promoting the new store opening via adverts in local newspapers, offering customers a ten percent discount off their first purchase between the 26th and 28th of June. To claim the discount, customers must text GORDONS to a short code to receive an SMS voucher containing a unique eight digit code.
The Eagle Eye Solutions Mobile Voucher Redemption System (MVRS), which seamlessly integrates with any retailer’s EPOS till, makes redemption easy. The eight digit code is simply punched into the check out terminal and the discount is taken off the customers’ bill.
Gordons Chemists is looking closely at mobile vouchers as a valuable channel for not only driving footfall to stores but also increasing revenues, and the success of this initial trail could result in the rollout of similar discount voucher and redemption services across all of its 56 stores.
With the average mobile voucher campaign delivering redemption rates ten times those associated with direct marketing, Eagle Eye Solutions is working with a growing number of UK high street retail brands that are keen to tap an increasingly receptive mobile user base.
Mark Frizell, IT Manager of Gordons Chemists, commented:”When researching for a partner to lead this initiative everything pointed to Eagle Eye. The company’s systems are easy to work with and there has been very little disruption to our normal processes. The Eagle Eye team had the experience and expertise to overcome all the hurdles in the integration process to deliver a first class service.”
Steve Rothwell, CEO, Eagle Eye Solutions, added: “The simplicity of the Eagle Eye Solutions system means that any high street retailer can set up a national mobile voucher campaign in a very short period of time.
“Gordons Chemists is one on many major high street retail brands which we are in discussions with and with our track record for delivering hugely successful campaigns I’m certain our retail network will continue to grow.”
About Eagle Eye Solutions
Eagle Eye Solutions was established in 2003 to take advantage of the new commercial opportunities presented by the saturation of mobile telephones both in the UK and globally.
Working with the likes of ITV and Virgin Radio, Eagle Eye Solutions skill in designing, developing and implementing mobile based, retail marketing solutions for both B2B and B2C audiences has helped it to become one of the leading suppliers of in the field of mobile vouchers technology.
www.eagleeyesolutions.co.uk
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