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WirelessDevNet.com Press Release
Oracle Introduces Oracle(R) Mobile Sales Assistant for Oracle CRM On Demand for BlackBerry
Oracle (Nasdaq: ORCL - News) announced Oracle® Mobile Sales Assistant, a new
product that redefines mobile CRM access and productivity for Oracle
CRM On Demand customers using the BlackBerry® wireless platform from
Research In Motion (Nasdaq: RIMM - News; TSX: RIM - News).
Optimized for mobile professionals, Oracle Mobile Sales Assistant is a
simple, highly intuitive application designed to help users collaborate
with colleagues and customers, complete frequent tasks while out in the
field and close deals more quickly while on the road.
Oracle Mobile Sales Assistant's intuitive user interface helps sales
representatives become more efficient with frequently executed tasks,
including managing appointments, collaborating with sales team members
and connecting with customer contacts.
With a single click, users can view account team information and
customer contact information; communicate with the team through a call,
email, or text message; and get driving directions through PIM and Web
integration.
Oracle Mobile Sales Assistant enables automated prompts to remind users
to follow-up or enter notes at the end of a conversation, ensuring
vital information is stored locally on their smartphone or saved to the
Oracle CRM On Demand in real-time.
In contrast to browser-based mobile CRM solutions on the market today,
Oracle Mobile Sales Assistant is a rich (Java) client application that
also supports offline usage and a rich, streamlined user experience.
Since Oracle Mobile Sales Assistant is delivered as a service, there
are low-predictable costs without set-up fees or administrative
overhead, and it is easy to deploy and manage because synchronization
is not required.
Oracle Mobile Sales Assistant for BlackBerry® smartphones on the
BlackBerry® Enterprise Server leverages the wireless platform's
inherent security features and push-based architecture.
Oracle Mobile Sales Assistant is available on BlackBerry® OS 4.2 for
the following devices: BlackBerry® 8800, 8820, 8830, BlackBerry®
Curve 8300, 8310 and BlackBerry® 8700, 8703e, 8707.
Oracle Mobile Sales Assistant is available for Oracle CRM On Demand
customers on the BlackBerry wireless platform for $30 per user per
month.
Oracle Mobile Sales Assistant and Social CRM
Since collaborative applications, social networking, and mobile are
driving forces behind Web 2.0 innovations, Oracle is investing heavily
to integrate these into Oracle technologies.
Social CRM enables users to become more effective and productive in
their jobs through easy-to-use, focused collaborative applications that
become 'smarter' by leveraging the collective intelligence of social
networks and work both within and outside the barriers of companies.
Oracle Mobile Sales Assistant embraces Social CRM to provide immediate
access to critical information -- virtually anytime, anywhere --
removing barriers to productivity and collaboration, resulting in
better customer insight that helps improve customer satisfaction,
reduce costs, and increase sales.
Supporting Quotes
"In a recent Yankee Group survey of on demand CRM offerings, sales
users overwhelmingly expressed interest in being connected to their CRM
data via mobile devices," said Sheryl Kingstone, Director of Enterprise
Research, Yankee Group. "Combined with an equally high number of
responses expressing interest in application ease-of-use, it is clear
that there exists a pent-up demand for consumable mobile applications
such as Oracle Mobile Sales Assistant. There is a big difference
between wireless CRM and mobile CRM."
"The face of mobile CRM is changing with the release of Oracle Mobile
Sales Assistant," said Oracle Senior Vice President of CRM Anthony Lye.
"Traditional mobile CRM tries to put the kitchen sink onto a mobile
device; sales professionals often don't like cumbersome CRM on their
laptops and like it even less squeezed onto a tiny screen and keyboard.
Oracle Mobile Sales Assistant takes a new, consumable approach to
delivering CRM on mobile devices with a user interface that works the
way sales teams work and finally enables significant productivity gains
over traditional mobile CRM solutions."
About Oracle
Oracle (Nasdaq: ORCL - News) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at http://www.oracle.com.
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