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WirelessDevNet.com Press Release
ChangingWorlds to Showcase Personalization of Mobile Advertising & Mobile Internet at CTIA 2008
Dublin, Ireland - March 24th 2008 - ChangingWorlds, the global expert in Personalization and Content Discovery techniques for mobile data, today announced that it will demonstrate the benefits of its advanced personalization technology at CTIA Las Vegas. ChangingWorlds will also introduce its unique personalization solution for Mobile Advertising - ClixSmart AdPersonalizer - to US carriers during CTIA.
At the ChangingWorlds exhibition booth, the company will demonstrate how ClixSmart AdPersonalizer intelligently delivers personalized, advertisements to users in a relevant, targeted, contextual and timely manner. ChangingWorlds will also be showcasing the benefits of Personalized Content Recommendations, Personalized Content Discovery and the Personalization of Off Deck Content on the latest ClixSmart Mobile Data Personalization Demo.
Based on advanced Artificial Intelligence technology, the ChangingWorlds' ClixSmart(tm) suite of Personalization Solutions is proven to enhance mobile content relevance and optimize the user experience of the Mobile Internet, resulting in greater ARPU (Average Revenue Per User) for the mobile operator.
ChangingWorlds' relevance and personalization engine is capable of capturing unrivalled subscriber intelligence by automatically monitoring the implicit behavior of users online in order to learn rich content preference information and by combining this subscriber intelligence with external sources of complementary data, from demographic profiles to billing data.
Over 50 mobile operators worldwide have used this rich repository of subscriber intelligence, in combination with the ClixSmart personalization engine, to deliver highly targeted promotions in a range of different mobile internet scenarios including:
Adapting the navigation structure of a mobile portal to suit the preferences of individual subscribers
Promoting premium content and services
Recommending relevant mobile data services.
ChangingWorlds was the first company to bring personalization technology to the mobile market back in 1999. The unique ClixSmart personalization has been in research & development for over 12 years and in commercial deployment with mobile operators since 2000 - over 7 years ago.
About ChangingWorlds
ChangingWorlds is the market-leading provider of Mobile Data Personalization and Mobile Internet products to the mobile industry. Based on advanced artificial intelligence technology, the company's ClixSmart(tm) Intelligent Portal platform offers a personalized content discovery solution that enhances content relevance and optimizes the user experience of the Mobile Internet, resulting in greater ARPU (Average Revenue Per User) for the mobile operator. Results from implementations of the ClixSmart Intelligent Portal Platform have shown an increase of Mobile Internet ARPU (Average Revenue Per User) and Mobile Internet traffic by 20% - 30%.
Proven in market as a high-performance, scalable and carrier-grade Mobile Internet solution, ClixSmart is used by over 50 mobile operators worldwide including the Vodafone Global Group, O2 UK & O2 Germany, the TeliaSonera Group, T-Mobile Austria, Celcom Malaysia and CSL Hong Kong. ChangingWorlds was founded in 1999 and is privately owned. The company now employs over one 120 highly qualified staff in Ireland (Dublin), Malaysia (Kuala Lumpur) and USA (San Francisco).
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