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WirelessDevNet.com Press Release
Pitney Bowes MapInfo Donates Location Intelligence Solution to University of Guelph
Troy, NY - Pitney Bowes MapInfo, the leading global provider of location intelligence, today announced that it has donated its TargetPro® software solution to the University of Guelph for use in the student library. TargetPro will enable students to perform in-depth demographic, statistical and mapping analysis for research, marketing and business development projects.
The donated location intelligence software offers a toolbox of analysis capabilities, including comprehensive geo-demographic data and complete mapping functionality. TargetPro includes a collection of MapInfo® demographics, developed by the MapInfo team of demographers, statisticians and geographers. This data includes basic demographics, such as current year estimates on population, households and race to a more diversified set of current year estimates and 5 year projections, including financial wealth, consumer expenditures and income levels. Organizations in many industries use TargetPro to make more informed decisions about marketing, sales, competition and market growth.
“We greatly appreciate MapInfo's generous donation of the TargetPro software for the library, which is the heart of our university,” said Michael Ridley, chief information officer and chief librarian at University of Guelph. “The software will be offered in the Data Resource Centre located in the Library to give our give students access to the most current demographic information and analysis tools, providing both educational advantages as well as skills that are very useful in the professional world.”
“Pitney Bowes MapInfo Canada is excited to work with universities in fostering location intelligence in education,” said Arthur Berrill, vice president of advanced development, Pitney Bowes MapInfo Canada. “We are proud to contribute our software to such a prestigious institution and help University of Guelph students develop the skills required to succeed in today’s ever-changing business environment.”
About Pitney Bowes MapInfo
Pitney Bowes MapInfo, part of Pitney Bowes Inc. (NYSE:PBI), is the leading global provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. The company’s solutions are available in multiple languages through a network of strategic partners and distribution channels in 60 countries. Visit www.mapinfo.com and www.pb.com for more information.
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