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WirelessDevNet.com Press Release
012 Smile.Communications Submits Application for Mobile WiMAX Trials in Tel Aviv- Ramat Gan
Petach Tikva - Israel, May 4, 2008 - 012 Smile.Communications (Nasdaq: SMLC; TASE), a growth-oriented provider of communication services in Israel, today announced that it has applied to Israel's Communications Ministry to expand its license for mobile WiMAX trials to allow an expanded trial in the Tel Aviv-Ramat Gan area, Israel's most densely populated business and residential center. Through the trial, the Company plans to provide users with an Internet connectivity rate of up to a high 10MB, a speed sufficient to support both mobile telephony and a variety of Internet-based applications. The trial will utilize WiMAX technology provided by Alvarion (Nasdaq: ALVR).
012 Smile.Communications was the first Israeli company to receive a license for the operation of a fixed WiMAX trial in March 2007. Later, the Company, in partnership with Alvarion and Intel, expanded the trial to bring WiMAX-based Internet and telephony services to the city of Sderot, currently a security challenged region in Israel's Western Negev. Under the framework of this innovative initiative, the Company brought connectivity to kindergartens and an elementary school that had relocated in light of the security situation, and established a Mobile WiMAX area covering the campus of the region's Sapir Institute.
Ms. Stella Hendler, President and CEO of 012 Smile.Communications, commented, "We view Mobile WiMAX as an important technology for supporting a portion of the mobile services that we intend to roll out in the future, and our Tel Aviv trial is one more link in a chain of the activities that are preparing us to launch countrywide services. As soon as the Ministry of Communications grants us the required licenses and terms, we will be ready to enter the cellular market as an additional operator. Through the provision of services that combine MVNO, Mobile WiMAX and Mobile VoB (both VoB over 3G and VoB over Wi-Fi ) technologies, we believe that we will be able to offer attractive cellular services, both from the standpoint of price and from the technological advancement of our offerings."
About 012 Smile.Communications
012 Smile.Communications is a growth-oriented communication services provider in Israel with a leading market position, offering a wide range of broadband and traditional voice services. Its broadband services include broadband Internet access with a suite of value-added services, specialized data services and server hosting, as well as new innovative services such as local telephony via voice over broadband and a WiFi network of hotspots across Israel. Traditional voice services include outgoing and incoming international telephony, hubbing, roaming and signaling and calling card services. 012 Smile.Communications services residential and business customers, as well as Israeli cellular operators and international communication services providers through its integrated multipurpose network, which allows it to provide services to almost all of the homes and businesses in Israel.
012 Smile is a 72.4 % owned subsidiary of Internet Gold Golden Lines Ltd. (Nasdaq: IGLD) one of Israel's leading communications groups with a major presence across all Internet-related sectors. In addition to 012 Smile, its 100% owned Smile.Media subsidiary manages a growing portfolio of Internet portals and e-Commerce sites. Internet Gold and 012 Smile are part of the Eurocom Communications Group. 012 Smile's shares trade on the NASDAQ Global Market and on the Tel Aviv Stock Exchange.
For additional information about 012 Smile.Communications Ltd., please visit the Company's investors' site at http://www.012.net.
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