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WirelessDevNet.com Press Release
Stereo Bluetooth Headsets - Waiting to Hear the Good News!
Wellingborough, UK - Consumers have warmed relatively easily to the Bluetooth-enabled mono headsets for mobile phones; the market for them is steadily increasing by 10 to 20 million per year. Though other considerations have had an effect, the chief attraction was to drive (legally) with hands on the wheel, while using a phone.
The task of selling stereo Bluetooth handsets is proving much tougher, and much harder than the suppliers expected. While, yearly sales of mono headsets should reach 100 million in a few years, stereo models are struggling to get to a tenth of this number.
According to analyst Filomena Berardi, the route to success lies in why people would buy the more expensive stereo headsets and why they would chose Bluetooth over wired. “Many potential buyers are happy enough with their wired headsets to listen to their iPod or another personal media player. The cell phone is still not the preferred way to listen to music. And Apple, the brand leader, has not enabled Bluetooth on either the iPod or the iPhone.”
Further, there are concerns over the audio quality obtained through the A2DP, the appeal of wireless Bluetooth headsets in niche markets.
However Berardi believes it is not all doom and gloom for Bluetooth stereo headsets.
“Should audio standards be improved, or more importantly, should Apple enable Bluetooth in one of its iconic devices, the market could quickly see Bluetooth stereo headsets models being launched and the trajectory of mono type being followed.”
About IMS Research
IMS Research is a supplier of market research and consultancy services on a wide range of global electronics markets. The company is supported by headquarters in Wellingborough, UK and offices in Austin, Texas and Shanghai, China. IMS Research regularly publishes detailed research on connectivity technology markets. Visit us at www.imsresearch.com
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