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WirelessDevNet.com Press Release
SiRF Brings Power of GPS-Enabled Location to Mobile Phone Consumers in China
San Jose, CA - SiRF Technology Holdings, Inc. (Nasdaq: SIRF), a leading provider of GPS-powered location
platforms, today announced it is working with Samsung to bring the power of
GPS-enabled location services to GSM mobile phone subscribers in China. As
mobile phone users across China travel in their localities or across country,
the low-power SiRFstarIII multimode A-GPS architecture at the heart of the
recently released Samsung SGH-i728 mobile phone is designed to guide people to
their destinations; support timely, location-enhanced traffic, weather, event
updates and other useful information; and help locate local restaurants,
entertainment and hotels.
"China is the world's largest mobile phone market, and Samsung has created
an excellent mobile phone platform for supporting location-based services in
this dynamic market," said Kanwar Chadha, vice president of marketing and
founder of SiRF. "With the recently concluded Olympics showcasing China to a
global audience, we believe that service providers have a strong opportunity
to demonstrate the real power of location through a variety of exciting
applications for both domestic and international users."
According to ABI Research, the worldwide market for GPS-enabled handsets
is expected to grow from approximately 240 million units shipped in 2008 to
over 550 million handset shipments in 2012.
"Our SGH-i728 mobile phone extends our relationship with SiRF into the
vast China market, and we hope that Chinese consumers can enjoy the benefits
of various location-based services," said Sophia Kim, a spokesperson at
Samsung. "Samsung expects the market for location-based services to boom in
the near future, and is committed to supporting exciting new location-based
service applications with a full line of location-aware handsets."
The SiRF GSC3LTf product, used in the Samsung SGH-i728 mobile phone, puts
the SiRFstarIII architecture on a small, wireless-friendly chip, and
integrates a number of power management and control functions to reduce power
consumption, complexity, and bill-of-material costs. The GSC3LTf also
supports the SiRFLoc Client software, SiRF's patented multimode A-GPS solution
powering mobile phones optimized for location-enabled-services. SiRFLoc
improves GPS location capability in wireless system environments by utilizing
various modes of wireless infrastructure assistance to provide a quick
location fix and improve signal reception in obstructed environments.
About SiRF Technology
SiRF Technology Holdings, Inc. develops and markets location platforms
based on semiconductor and software products that are designed to enable
location-awareness utilizing GPS and other location technologies, enhanced by
wireless connectivity and multimedia capabilities for high-volume mobile
consumer devices and commercial applications. SiRF's technology has been
integrated into a wide range of mobile consumer devices such as automobile
navigation systems, portable navigation devices (PNDs), mobile phones, mobile
computers, GPS-based peripherals and handheld GPS devices, and into commercial
applications such as location servers, asset tracking devices and fleet
management systems. SiRF markets and sells its products in four target
platforms: wireless handheld devices such as mobile phones; automotive
electronics systems, including navigation and telematics systems; consumer
electronics products such as recreational GPS handhelds, mobile gaming
machines, digital cameras and wearable devices; and mobile computing systems,
including personal digital assistants, notebook computers, universal mobile
personal computers (UMPCs) and mobile internet devices. Founded in 1995, SiRF
is headquartered in San Jose, California, and has sales offices, design
centers and research facilities around the world. The company trades on the
NASDAQ Stock Exchange under the symbol SIRF. Additional information about
SiRF and its location technology solutions can be found at www.sirf.com.
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