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WirelessDevNet.com Press Release
ROK and Mixcast Team-up to Roll Out Bluetooth Advertising Platform During Super Bowl Weekend
Washington and London - October 23, 2008 - ROK Entertainment Group Inc. (OTCBB:ROKE), the UK-based mobile technology and entertainment company has signed a partnership with Mixcast Network, a seasoned US-based strategic development firm, to roll out a national Bluetooth mobile advertising platform to solidify their presence in the exploding US entertainment technology market.
“ROK is happy to partner with Mixcast as we expand our brand and reach in the US market,” said ROK Group CEO, Laurence Alexander. “Mixcast is a very good fit for ROK, especially because of their national network of mobile advertising venues and relationships with retail chains. We are particularly pleased with the unique campaign to leverage the Super Bowl to build an interactive digital network to entertain and inform fans over Bluetooth.”
During Super Bowl weekend, Mixcast will launch a vigorous mobile media blitz, targeting fans during Super Bowl XLIII in Ybor City, Florida. Mixcast will create hot zones of digital information and entertainment in thousands of retail locations to transmit content secured by Mixcast through its wide network and integrated within a vast array of advertising and marketing displays. These hot spots will allow consumers with cell phones to opt-in to receive location-based information and exclusive entertainment via Bluetooth.
“Our city is excited about Tampa hosting the Super Bowl, and with 800,000 people expected to flow through Ybor City, the Bluetooth campaign by ROK and Mixcast will enhance the experience for football fans,” said Vince J. Pardo, Manager of Ybor City Community Redevelopment Area, home of the 2009 Super Bowl.
Mixcast's edge includes innovation and out of box thinking, deep ties in multiple industries that help accelerate rollout, slick advertising campaigns using experiential marketing, and established contacts in the record and advertising industries, which ensure exclusive content to entice consumers.
“Mixcast is pleased to add ROK to our portfolio of mobile entertainment clientele," said Gary S. Murray II, Mixcast's Founder. "The Super Bowl is the perfect forum to jumpstart this important partnership and Bluetooth technology will make it possible to access popular content in real time at no cost to the end user. This critical digital medium allows us to connect with users directly through very effective touch-points and deliver satisfaction.”
About ROK
ROK Entertainment Group, formed in 2003, is a world-leading mobile technology and applications developer. With 170 staff worldwide, ROK has filed more than 40 international patents for its suite of innovative mobile technologies. With 3.5 billion mobile handsets in use worldwide, the mobile TV industry is a multi-billion dollar business. ROK TV enables the streaming of live and on-demand TV to mobile phones over mass-market 2.5G, as well as over 3G and Wi-Fi.
About Mixcast Network
Mixcast is a boutique, strategic brand development firm that transforms ideas into viable business opportunities. The firm boasts an exclusive portfolio of mobile entertainment clientele and a proven team of new media experts. From professional video production capabilities in 20+ major markets, to numerous popular online properties targeting youth and pop culture, Mixcast provides a one stop shop with services to entice consumers with hot-off-the press content. With a growing footprint of high traffic public venues, Mixcast maximizes branded content using mobile and experiential marketing to take campaigns to another level, leveraging relationships in multiple industries, including recording and advertising, to create vigorous brand experiences for its allies.
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