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WirelessDevNet.com Press Release
Survey of Mobile Internet World Attendees Reveals Thoughts on the Economy and Mobile Innovation
Acton, MA - October 22, 2008 - Azuki Systems, Inc., an innovator in the interactive mobile media technology market, today announced results from a survey conducted at the ongoing Mobile Internet World event at the Boston Convention & Exhibition Center. The survey gauged the thoughts of content publishers, carriers, Internet properties, ad agencies, analyst firms, hardware manufacturers, software developers and more on hot topics in the mobile industry today, as well as the industry’s direction.
While the economic environment proved top-of-mind, only 5% of total respondents cited that the downturn had a ‘severe’ negative impact on their businesses, and 38% reported that their businesses had been unaffected, with even 50% of carriers feeling this way. Fifty-five percent thought that it had ‘somewhat’ of a negative impact, though not a dire one, and 2% reported a ‘positive’ effect.
When asked how the economic downturn would impact the industry during the next 12 months, 73% of survey respondents predicted only a ‘somewhat’ negative impact, followed by 13% who predicted ‘no impact.’ Good news is that no one envisioned a ‘disastrously’ negative effect.
“We are pleased to participate in Mobile Internet World and contribute to discussions about the direction of our fast-paced industry,” said Azuki CEO Jim Ricotta. “In times of economic uncertainty and instability, mobile service innovation can help companies achieve competitive differentiation. In addition, by leveraging SaaS platforms to provide mobile media services, companies also see the potential to reduce capital expenditures. And as results from our survey revealed, mobile experts feel there is plenty of industry news to be excited about as well.”
When asked to name the most exciting mobile innovation this year, respondents shared enthusiasm for the iPhone 3G (23%) and the Google Android (15%), as well as more than two dozen other breakthroughs including the iPhone App Store, location-based services, new data plans and strides in mobile video.
Additional findings include:
Pro ad-supported content: Sixty-one percent would prefer to see ads in exchange for free mobile content. Seventy-one percent of software developers felt this way, as did 70% of content publishers.
Mobile OS preferences: When asked what they would like their next mobile operating system to be, 41% said the iPhone, 19% RIM BlackBerry and 18% Google Android. Other responses included Symbian (9%), Microsoft Windows Mobile (5%), Linux (4%), Palm (1%) and other (4%). Content publishers leaned more heavily toward Android (36%), while analyst firms were big iPhone fans (67%), as were software developers (41%).
App Store: Forty-nine percent of respondents thought that Apple’s App Store model would supplant carrier-controlled distribution of applications and on-deck services. Content publishers felt most strongly that this would be the case, with 67% agreeing. Twenty-three percent of respondents disagreed; 28% were undecided.
Survey responses were collected from 111 attendees of varying backgrounds. For more information on the survey, please contact the Davies Murphy Group at azuki@daviesmurphy.com.
About Azuki Systems
Azuki Systems provides the industry’s first comprehensive interactive mobile media services platform. Azuki enables content publishers and mobile operators to build, engage and monetize mobile audiences around rich media services. The Azuki platform provides everything needed to establish new revenue streams through the delivery of highly interactive and personalized mobile-content and social-networking services. Based in Acton, Mass., Azuki is led by an executive team that has built some of the communications industry’s most successful companies, including ArrowPoint, SightPath, Arris Networks, Acopia Networks and DataPower. For additional information, please visit www.azukisystems.com or call +1-978-844-5100.
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