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WirelessDevNet.com Press Release
Telenav Tops New ABI Research Off-Board Handset-based Navigation Software Vendor Matrix Ranking
Networks in Motion and Telmap claimed the second and third spots in the company's new evaluation of worldwide off-board handset-based navigation software vendors.
The Vendor Matrix is an analytical tool developed by ABI Research to provide a clear understanding of vendors' positions in specific markets. Vendors are assessed on the important parameters of "innovation" and "implementation" across several criteria unique to each vendor matrix.
According to research director Dominique Bonte, "With Telenav and Networks In Motion clearly emerging as the two highest ranked off-board navigation software vendors, Telenav has the edge due to its recent launch of speech technology, a large number of agreements with carriers across all regions and the successful combination of a branded and white label strategy."
The third rank was a close contest between Telmap, Appello, Jentro Technologies, Google and Wayfinder with Telmap claiming the third rank due to the openness of its platform, large number of navigation features and global presence.
"Google's 4th rank is remarkable," Bonte adds, "with its superior implementation compensating the lack of fully automated navigation features."
For this particular matrix, under "innovation" ABI Research examined the availability and quality of navigation features, the use of speech technology, local search functions and traffic information as well as pricing options and interfaces with other applications.
Under "implementation," ABI Research scrutinized the following criteria: market share, number of partnerships, marketing strategy, customization, quality and global coverage.
To view a chart showing the rankings of the "top nine" firms in this Vendor Matrix, please visit Off-Board Navigation Software Vendor Matrix ( http://www.abiresearch.com/products/VM/OFFB). Registration on the ABI Research website (free) is required. Access to the rankings and profiles of all companies surveyed is available to clients of ABI Research.
This Vendor Matrix forms part of ABI Research's Location Aware Services Research Service ( http://www.abiresearch.com/products/service/Location_Aware_Services). For a list of all ABI Research Vendor Matrices, please visit The ABI Research Vendor Matrix ( http://www.abiresearch.com/vendor_matrix_home.jsp).
ABI Research is a leading market research firm focused on the impact of emerging technologies on global consumer and business markets. Utilizing a unique blend of market intelligence, primary research, and expert assessment from its worldwide team of industry analysts, ABI Research assists hundreds of clients each year with their strategic growth initiatives. For information, visit www.abiresearch.com, or call +1.516.624.2500.
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