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WirelessDevNet.com Press Release
WeFi and ROK Launch WeROK: Free Mobile Internet Access and Services
London, UK and Delaware, USA - April 27, 2009 - ROK Entertainment Group (www.rokent.com), the mobile technology, applications and services company, and WeFi Inc. (www.wefi.com), creator of the first open, community-based global Wi-Fi network, today announced the launch of WeROK, a Wi-Fi powered mobile portal enabling internet access for mobile phones to include low-cost texting and free mobile phone services.
WeROK combines WeFi’s high-performance global Wi-Fi network with ROK Entertainment’s unique portfolio of mobile services. These applications include low-cost SMS, mobile email services, free-streamed mobile TV and mobile social network services. Free to download at www.werok.net, WeROK is currently accessible on any Wi-Fi enabled Symbian S60 mobile phone, as well as PC’s.
WeROK’s mobile service suite is powered by WeFi, which dramatically enhances the wireless network user experience with mobile and portable devices. It provides a high performance, open and global broadband wireless network by combining a community-generated database, a smart connection manager and a dynamic Access Point/Hotspot directory. WeFi connects users to Wi-Fi access points where Internet access has already been verified by other WeFi-enabled devices – dubbed “community-verified spots” - in a growing network of over 20 million access points.
“WeROK is a unique development and a giant leap forward in mobile and web convergence,” said Jonathan Kendrick, Chairman and CEO of ROK Entertainment Group. “It’s an advertising-funded mobile services application which enables handsets to automatically and seamlessly access Wi-Fi zones in order to route mobile activities via the Internet.
“In our testing of WeROK, we have seen savings of up to 85% being made on text services compared to the cost of using traditional network-based texting and through combining WeFi’s highly innovative Wi-Fi technologies with our suite of web-enabled mobile services, we are very excited to be launching WeROK on a global scale,” added Kendrick.
“Increased Wi-Fi availability is incredibly useful in unleashing mobile Internet applications and services,” said Zur Feldman, CEO of WeFi. “WeFi is thrilled to be working with ROK Entertainment on WeROK, enabling users to enhance their mobile entertainment and communication activities, all the time utilizing a PC-like Internet experience over a mobile phone.”
About ROK Entertainment:
Founded in 2004, ROK Entertainment Group is a mobile technologies, applications and services development company. Headquartered in the UK, ROK is best known for its award-winning mobile TV services and has 5 patent awards and more than 40 further patent applications in place. For more information, please visit: www.rokent.com.
About WeFi Inc.
WeFi Inc. is the creator of the world’s first global open Wi-Fi network. Leveraging the power of Wi-Fi, WeFi brings free wireless Internet communications to everyone, everywhere with easy-to-use downloadable software that enables automatic connection to the best Wi-Fi hotspot around. WeFi is driven by a social network, whose members benefit from a free, fun and interactive experience, while helping to build a truly seamless global Wi-Fi network by mapping open access points in any given location worldwide. Established in February 2006, WeFi Inc. is backed by leading VC companies Lightspeed, Pitango and Gemini Ventures. The company is incorporated in Delaware, U.S. with R&D facilities in Israel. WeFi was awarded the Forum Nokia “Application of the Year – EMEA” award for 2008. For additional information on WeFi, please visit: www.wefi.com.
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