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WirelessDevNet.com Press Release
Myxer Launches MobileStage
Deerfield Beach, FL (December 15, 2009) – Myxer, committed to connecting artists and fans through mobile, today announced broad expansion into the artist services realm with significant new offerings designed for enhanced mobile engagement and promotional opportunities, as well as several key strategic partnerships with music industry notables.
To complement the company’s music marketing offerings, Myxer is today launching MobileStage, the most comprehensive mobile marketing suite available to the music industry– featuring a music application distribution service for iPhone, BlackBerry and Android applications.
Myxer’s MobileStage offers the following tools to all artists:
- Free, enhanced mobile websites
- Mobile fanlist management and messaging
- Advanced data analytics
- Promotional initiatives for artists based on location and touring routes
- And, for independent artists, A&R opportunities with some of the industry’s top music management professionals
As part of Myxer’s application distribution service, the company will promote artist apps to its user base of nearly 30 million customers. The first of these includes BlackBerry apps for legendary rock acts, Pearl Jam and U2.
On behalf of INgrooves, a MobileStage launch partner, Myxer will feature iPhone apps from electronic music heavyweights, The Crystal Method and revered rock “Mockumentary” subjects, Spinal Tap.
Myxer’s MobileStage is an evolution of the company’s core offerings, providing a one-stop shop for artists to use mobile music technology and tools to connect with fans in more personalized and engaging ways.
“When I’m working with my artists, I tell them there are three places they need to be– iTunes for the digital sales of their tracks, MySpace for their desktop fans, and Myxer for everything mobile,” said Kedar Massenburg, former president of Motown Records, currently CEO of Kedar Entertainment.
“We’re very excited to leverage Myxer’s MobileStage to distribute premium ringtones for our 500,000 artists via the 'Reverb Store' and our partner AudioLife,” said Jed Carlson, Co-Founder and COO, ReverbNation. Brandon Hance, CEO of Audiolife, added: “Myxer’s size, features, and scalable platform made them the only logical choice as we looked for a mobile partner to power our artist services. They are the clear leaders in mobile content delivery.”
“We listened very carefully to a large cross-section of artists, and one universal theme we heard was the artists’ desire for more engaging and personalized ways to connect with their fans,” said Myk Willis, CEO of Myxer. “We are thrilled to be working with industry leaders and expanding the breadth of our comprehensive suite of mobile products and services to help artists and labels across the spectrum.”
Myxer currently works with more than 100,000 artists, from the fiercely independent to some of the industry’s biggest names, delivering customizable and feature-rich mobile content to help these artists connect with their fans in powerful new ways. The company’s plans include several new features in the coming months, including full-track downloads, streaming audio and video, as well as links to artist merchandise outposts, concert ticket purchase options and a much broader application distribution service.
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