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WirelessDevNet.com Press Release
Falling ASPs to Help Drive Bluetooth Technology in Lower Tier Handsets
Austin, TX – Shipments of Bluetooth ICs in mobile handsets are expected to rise through 2013, as average selling prices (ASPs) for Classic Bluetooth ICs are projected to fall over 40% during the same period.
The forecast ASP erosion, attributed to technological improvements and increasing economies of scale, gives handset manufacturers more flexibility with regard to including Bluetooth technology in designs for lower cost handsets. “Bluetooth technology is already viewed as a standard feature for many handset users,” commented IMS Research analyst, Chris Schreck. “Falling Bluetooth IC prices allow handset manufacturers to provide that feature in a larger number of lower tier handsets, where competitive prices demand a lower cost of materials.”
This increased penetration of Bluetooth technology in handsets is good news for the market as a whole. Bluetooth IC suppliers will have the opportunity to compensate for lower revenues once they begin producing the higher cost Bluetooth high speed ICs in 2009. Likewise, shipments of other devices equipped with Bluetooth technology, such as headsets, will receive a boost from the growing device environment.
If you would like an interview with an expert in this area, please contact Stacy Hackenberg, Press Manager, at Stacy.Hackenberg@imsresearch-usa.com or +1 (512) 302-1977.
About IMS Research
IMS Research is a supplier of market research and consultancy services on a wide range of global electronics markets. The company is supported by headquarters in Wellingborough, UK and offices in Austin, Texas and Shanghai, China. IMS Research regularly publishes detailed research on the mobile handset, cellular infrastructure, and connectivity markets, among others. www.imsresearch.com
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