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WirelessDevNet.com Press Release
Hello Kitty® Wallpaper App Debuts on the iPhone Thanks to FunMobility
Pleasanton, CA – January 21, 2009 – FunMobility, a leading provider of innovative wireless community and media services, today announces an agreement with SANRIO®, Inc. to bring the beloved icon, Hello Kitty®, to the iPhone. Under terms of the agreement, FunMobility will offer popular SANRIO characters Hello Kitty®, My Melody®, Badtz-Maru™, Chococat®, Deery-Lou®, Tuxedo Sam™, Little Twin Stars®, Cinnamoroll®, and Pochacco® to iPhone users through a brand new Hello Kitty wallpaper application available on Apple's iTunes AppStore.
Over thirty years ago, SANRIO created Hello Kitty to adorn a collection of stationery items and coin purses. Right from the start she was a hit, representing the company's philosophy of "small gift, big smile." Since then, Hello Kitty has become an international phenomenon with a wide range of lifestyle products from notepads to kitchen appliances to luxury jewelry, electronics and now as a sought after wallpaper.
"SANRIO is a great partner for FunMobility, our relationship with them now pairs two iconic brands together for the first time, Hello Kitty and Apple's iPhone," said Adam Lavine, CEO of FunMobility. "Like SANRIO, FunMobility has a very strong connection with teen and youth audiences and we each understand pop-culture phenomena as it relates to mobile consumer demand. FunMobility is proud to bring Hello Kitty to the iPhone, one of today's most popular mobile media platforms, and we look forward to a long and lasting relationship with SANRIO for its mobile distribution needs down the road."
FunMobility's direct-to-consumer website, FunMo.com, will power the distribution of the Hello Kitty wallpaper application, which can be downloaded directly from the iTunes Store for $4.99. Additionally, you may link directly to the application from www.funmo.com.
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