|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
DDS Wireless Signs Advertising Deal for New York Mobile Media Service
Richmond, BC - DDS Wireless International Inc.’s Taxi business unit, Digital Dispatch, has entered into an agreement under which Taxi Video Guide Inc. (TVG) will provide paid video media content for DDS’s SmartCabTM mobile media service that is used in 1,200 New York City cabs.
The agreement provides for a potential $1 million in minimum fees to DDS over a 2 year period and further potential fees based on advertising billings achieved by TVG. TVG, a small entrepreneurial company must be approved as a sub-contractor by New York City and the Taxi and Limousine Commission (“TLC”). DDS expects most revenues to be earned in the later stages of the contract as TVG builds up its sales operations in New York.
SmartCabTM consists of an interactive multi-media personal information monitor (PIM) for passengers in the taxi passenger area providing a self serve, secured credit/debit card payment mobile eCommerce facility and offering real time route maps, news, entertainment, and local information. The service is part of New York City’s landmark taxi technology enhancement project to improve the overall passenger experience.
In addition to News, Weather, Sports and Traffic Conditions, taxi passengers will now have at their finger tips TVG’s entertaining, informative and useful City Video Guide. Through their collaboration, TVG & DDS will fulfill what riders have been asking for from the Taxi & Limousine Commission’s focus group survey: helpful information about local restaurants, shops and other entertainment information “that helps them plan their day and get the most value for the money they spend while running around town and taking in the sights of the greatest city in America.”
According to Steven Juliver, President of Digital Dispatch, “With TVG we have found a content solution that targets the many small-to-medium size businesses that are relevant to our ridership’s interests. This is our first breakthrough in the mobile media market and we have several strong interests in other major cities in North America, including from some Canadian cities.”
Joyce Cromarty, President of Taxi Video Guide, said “We’re thrilled at the opportunity to provide a very affordable opportunity for ‘Small & Medium’ sized businesses to advertise in a medium which has been traditionally only for the ‘big boys’ with deep pockets and healthy budgets”. Cromarty feels it is important to showcase what is relevant to New Yorkers and all the visitors to the city. “This way smaller businesses can stay competitive with the corporate giants without breaking the bank and not to mention, some of the ‘Best’ that NYC has to offer is the little restaurant where Mama is in the kitchen.”
About DDS Wireless International Inc.
DDS Wireless International Inc. is a global leader in providing application software for multiple vertical markets within the transportation industry. The Company specializes in transit routing and scheduling, real-time dispatching, vehicle location and tracking software applications, communications infrastructure as well as in-vehicle wireless devices. DDS Wireless operates four businesses dedicated for Transit, Taxi, Limousines and Work Truck, and Wireless Devices and Communication Infrastructure. The Company supports its customers worldwide through its offices in Canada, Finland, Singapore, Sweden, U.K. and U.S.A.
|
|
|
