Wireless Developer Network

Montavo, Inc. (OTCBB: MTVO) is pleased to announce the Rev 1.0 beta release of the patent pending Montavo Mobile Advertising Platform (mMAP). This release, which is accessible via the company's website www.motavo.com includes significant enhancements to both the consumer as well as advertiser focused products. An upgraded user interface, coupled with new features and functionality represent achievement of strong progress in the development of the company's flagship product, mDealFinder(TM).

As part of this new release, retail advertisers can now register on the website for a free account, load and group all of the physical locations of their stores and develop targeted mobile advertising campaigns. Robust functionality that employs location-based technology allows advertisers to geo-target specific offers, coupons or other advertisements based on the goals of a given campaign.

Consumers can also create a free account on the company's website, edit settings in their profile and sign up to be notified when the beta release of mDealFinder will be available for download via the website, or directly to their mobile phone. Consumers will use mDealFinder(TM) to identify and locate retailers (based on geographic proximity) that are running sales, discounts, coupons, offers, new product launches or providing other product information about items the consumer wishes to purchase.

When all featured media advertising channels are added, the Montavo mMAP ecosystem will enable retailers to advertise, send messages, and interact in nine different ways within one solution to mobile consumers of all demographics using location-based technologies. Reporting capabilities that measure ROI in real-time on mobile advertising campaign costs to bricks and mortar location consumer purchases are Montavo's core differentiator.

"The Rev 1.0 release of mMAP marks a major milestone in the continued development of our overall product suite", noted Brook Lang, CEO of Montavo. "Our goal is to provide consumers with the right deal & product or service information at the right time in the right place, while equipping advertisers with the ability to effectively deliver targeted offers and measure the success of their mobile advertising campaigns".

Montavo, Inc.'s mMAP is a mobile marketing platform that integrates client side mobile device software with a mobile advertising network solution and ad distribution ecosystem. Montavo offers it's solution to consumer focused advertisers (manufacturers, retailers, - national brands to SMB's), wireless carriers, mobile handset manufacturers and mobile OS's, personal navigation device (PND) manufacturers, automotive mfg.'s, and other tier one suppliers as either a white-labeled mobile application or as the Montavo branded mDealFinder(TM).

Montavo's proprietary, patent-pending mobile advertising platform has been designed from the ground up to deliver the most relevant, location-based deals & product or service information to consumers while providing rich real-time data and analytics on mobile ad campaign performance and ROI to advertisers that primarily sell their products in a brick and mortar setting.