|
WirelessDevNet.com Press Release
Mplayit Teams Up With Player X To Launch New Game Discovery Service On O2 UK
Washington DC, London, October 8th, 2009 – Mplayit (formerly Mpowerplayer), the leading provider of online mobile game discovery and merchandising solutions, announced today a partnership with Player X to power online games distribution on www.o2.co.uk
Player X launched its 100% Mobile service on o2 in September 2008, focusing on try-before-you-buy and flexible customer billing. Under the terms of the new agreement, Mplayit will provide customers visiting the o2 100% Mobile portal via the web with the opportunity to try out mobile games for free in a web interface that mimics the look and feel of a mobile phone.
This deal marks Mplayit’s first deployment on a major European operator and follows successful partnerships with US carriers Sprint and AT&T, and Israel’s Cellcom. Mplayit’s services are also fully integrated with social networks like Facebook, Twitter, MySpace and Bebo, allowing users to add their favorite games to their profile pages to share with their friends. Users can also recommend games to others, and receive updates on what games their friends are enjoying.
“The web is a highly effective way of bringing in new customers, but it is still massively under utilised by mobile operators “said Michael Powers, CEO Mplayit. “We’re delighted to partner with Player X and we’re looking forward to working with them to offer o2 customers the best mobile games service in the UK market.”
“Try before-you-buy has been a key part of our 100% Mobile offering since the beginning. The ability to try out content risk-free is highly valued by customers.” said Tony Pearce, CEO Player X. “Mplayit’s web-based services bring both playable online demos and powerful new social dimension to the o2 service.”
About Mplayit
Mplayit is the leading global provider for online discovery and social merchandising of mobile games and applications. The company’s proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mplayit is based in Ashburn, Va., and is backed by New Atlantic Ventures. For more information, visit www.mplayit.com or email info@mplayit.com. You can also follow Mplayit on Twitter: @Mplayit.
|
